Viral Marketing?

Author Topic: Viral Marketing?  (Read 1761 times)

Offline HogwardTopic starter

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Viral Marketing?
« on: 06-07-2011, 05:13:45 »

What is viral marketing? and what are the procedures to be taken in viral marketing?

Offline almedajohnson

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Re: Viral Marketing?
« Reply #1 on: 06-07-2011, 23:10:55 »
Marketing phenomenon that facilitates and encourages people to pass along a marketing message.

Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles.

At the height of B2C it seemed as if every startup had a viral component to its strategy, or at least claimed to have one. However, relatively few marketing viruses achieve success on a scale similar to Hotmail, widely cited as the first example of viral marketing.

Offline Richard

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Re: Viral Marketing?
« Reply #2 on: 06-08-2011, 04:41:19 »
Viral marketing is a marketing strategy that relies on individuals rather than traditional campaigns to pass along a message to others. It usually refers to marketing on the Internet. Viral marketing is so named because of the tendency for messages to use "hosts" to spread themselves rapidly, like a biological virus.

The term "viral marketing" first became prominent when used to describe a marketing campaign for the e-mail service When the company launched, every outgoing message contained an advertisement for Hotmail and a link to its website at the bottom of the e-mail. As people e-mailed their friends and colleagues, they were also advertising the service. Recipients could simply click on the link and sign themselves up, and as they e-mailed friends from their new account, the message spread within existing social networks and was passed along with little effort from the company.

Offline Pournima

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Re: Viral Marketing?
« Reply #3 on: 06-09-2011, 07:10:06 »
Viral marketing is buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives  through self-replicating viral processes, analogous to the spread of viruses or computer viruses.


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