Web Analytics

Author Topic: Web Analytics  (Read 434 times)

Offline RoyJonesTopic starter

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Web Analytics
« on: 03-07-2017, 05:37:56 »
Web analytics is a branch of Analytics that uses web traffic records to study the behavior of website visitors. Unique Visitors, Hits, page views, and the connection between Landing Pages and Conversion Rates are used to improve a website or marketing campaign.
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Offline friendhrm

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Re: Web Analytics
« Reply #1 on: 03-07-2017, 23:49:02 »
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

Offline tyagi

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Re: Web Analytics
« Reply #2 on: 03-08-2017, 00:14:59 »
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

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Offline sharmaroshni

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Re: Web Analytics
« Reply #3 on: 03-08-2017, 04:37:55 »
Web analytics is a generic term meaning the study of the impact of a website on its users.E-commerce companies and other website publishers often use Web analytics software to measure such concrete details as

How many people visited their site
How many of those visitors were unique visitors
How they came to the site
What keywords they searched with on the site's search engine
How long they stayed on a given page or on the entire site
What links they clicked on and when they left the site

Web Analytics Software

Web analytic software can also be used to monitor whether or not a site's pages are working properly. With this information, Web site administrators can determine which areas of the site are popular and which areas of the site do not get traffic. Web analytics provides these site administrators and publishers with data that can be used to streamline a website to create a better user experience.

 

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