website analysis ?

Started by john9999, 07-10-2012, 21:49:25

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john9999Topic starter

hello Members,

How to website analysis ?


C.Rebecca

There are many hands on tools available for this purpose. But I would advise you to keep things more accurate with human involvement.
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brandsmith

Analysis mean perceive something with deep detail and find some mistakes. Website analysis is covering with lot of things such as check website structure, content, keywords density, internet and external links, Navigation, footers and much more things if you want to get top ranking on major search engine then website analysis is very foremost things ...
     

WR3

#3
Website analysis involves evaluating various aspects of a website to understand its performance, user experience, and optimization potential. Here are some steps to conduct a website analysis:

1. Assess User Experience: Review the website's overall design, layout, and ease of navigation. Consider factors like page load speed, mobile responsiveness, and accessibility.

2. Analyze Traffic: Use tools like Google Analytics to analyze website traffic. Understand metrics like the number of visitors, unique page views, bounce rate, and average session duration. Identify the most visited pages and traffic sources.

3. Evaluate SEO: Examine the website's search engine optimization (SEO) by checking keyword usage, meta tags, title tags, and URLs. Assess the website's ranking on search engine result pages (SERPs) for relevant keywords.

4. Review Content: Analyze the quality and relevance of website content. Look for engaging and informative articles, blog posts, and product descriptions. Check for broken or duplicate content, proper keyword usage, and clear calls to action.

5. Check Links: Verify that all internal and external links are working correctly and not leading to dead pages or broken links. Broken links can negatively impact user experience and SEO.

6. Assess Conversion Metrics: Evaluate the website's conversion rate by analyzing specific actions visitors take, such as making a purchase, submitting a form, or signing up for a newsletter. Identify areas where conversions can be improved.

7. Social Media Integration: Determine how well the website integrates with social media platforms. Check for social sharing buttons, links to social media profiles, and the website's presence on major social networks.

8. Analyze Competitors: Compare your website to competitors in terms of design, content quality, and SEO. Identify areas where your website can outperform competitors and gain a competitive advantage.

9. Security and Performance: Assess the website's security measures like SSL certificates and data protection. Evaluate the website's performance, including server response time, uptime, and scalability.

10. Recommendations: Based on the analysis, create a list of recommendations to improve the website's performance, user experience, and SEO. Prioritize areas that require immediate attention and determine an action plan.


11. Usability Testing: Conduct usability tests to get feedback from real users about their experience on the website. This can reveal any usability issues, confusing navigation, or content gaps.

12. Mobile Optimization: Evaluate how the website performs on different mobile devices and screen sizes. Ensure that the website is mobile-friendly and offers a seamless experience across all devices.

13. Analyze Conversion Funnels: Examine the different steps users go through before converting, such as adding items to the cart or completing a form. Identify any obstacles or drop-off points in the conversion process.

14. Competitive Keyword Analysis: Research the keywords your competitors are using to rank higher in search engine results. Identify opportunities to optimize your content and keyword targeting strategy.

15. Backlink Profile: Analyze the website's backlink profile to understand the quality and quantity of external links pointing to your website. Focus on building high-quality backlinks that can improve your website's authority.

16. Crawl Error Analysis: Use website crawling tools like Screaming Frog or Google Search Console to identify any crawl errors on the website, such as broken links, missing pages, or server errors.

17. Heatmap and Click Tracking: Utilize heatmaps and click tracking tools to analyze user behavior on specific pages. This can provide insights into user engagement, scrolling patterns, and areas of interest.

18. Social Media Engagement: Assess the website's social media engagement, including the number of social shares, comments, and followers. Evaluate the effectiveness of social media campaigns and content strategies.

19. Page Speed Analysis: Check the website's page speed using tools like Google PageSpeed Insights or GTmetrix. Optimize images, enable caching, and minimize scripts to improve loading times.

20. Analytics Integration: Ensure that analytics tools are properly integrated, accurately tracking user behavior, conversions, and other important metrics. Review data accuracy and identify any tracking issues.
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TM-Ali

We can do website analysis with Google webmaster tool and SEOMOZ tool.


tomjohn

website analyze is mixture of process which help in analyzing your website. this are certain factor involve in analyze
Website Structure
HTML Tags
Links & Images
Page Contents
Search Engines Status
there are many tools availabe for this.
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selvan12345

website analysis means how many years of work that website
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Brijesh

For Website analysis webmaster tool and Google Analytics is best tool. with the help of this two tool you can tract effective Data.
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oswdindia

Website analysis includes Many activities like: First of all Analyze your website Properly, Keyword Researching, Title, Description writing and bifurcating Keywords. Textual Sitemap Creation and Submission, Search Engine Sitemap Creation and Submission, Robots.txt Submission. Google Place Set Up, Google Analytics Set up. Heading Tag, ALT Text, Anchor Text. you have to analysis all these activities.
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