What are baidu‘s requirements for image optimization

[xiaolanzhuji]

What are baidu's requirements for image optimization？

In recent two months before you found some search results in baidu search when increase the image， apparently in some scenarios such representations significantly improving the user's retrieval experience： picture is obviously better than the visual text， by the user can in the shortest time of reading substance will determine the page， and then quickly into the content page for details.

On the other hand， it also improves the click-through rate of graphics and text and brings better benefits to the webmaster.

As a result， many webmasters have tested in various ways or asked questions in the "Lee on line" activity， and attentive friends will find answers to this in the event.

To introduce here with everyone clear. Needs to be stressed the point that： hope webmasters don't deliberately to do figure for the graphic pictures， must according to their own content， and the user's reading and usage scenarios， in suitable conditions were optimized.

1. At present， the webmaster only needs to place the picture in the main content of the page， baidu will conduct corresponding image recognition and scene recognition， and the following will provide the protocol specification;

2. The image size is as close as possible to 121:75;

3. The picture must be closely related to the content of the page. If there is cheating or bad low-quality picture， there will be corresponding processing mechanism：

A. Block out the drawing;

B. Reduce the ordering of url in the station;

C. The whole station will be affected.

[ORLOVA]

Use the keyword(s) in the file name.
Create descriptive alt text.
Make sure the image matches the content.
Don't stuff keywords.

[ryanchapman]

SEO efforts are directed towards achieving top rankings with Google and sometimes with Yahoo and Bing. However, in addition to the Big Three, there are also other search engines that might be of interest to you. In fact, some of these search engines might prove a better option than Google, Yahoo or Bing. If these search engines are used by your target audience, they will be more efficient and it is worth to spend some time optimizing for them.

If you haven't heard about Baidu, don't worry. It is a popular search engine but its reach is not global and this is why many people don't even know about it. Still, Baidu is certainly not just one more search engine to waste your time with. Baidu is big in China and since the population of China is more than a billion, if you rank well with Baidu, this can make quite a difference. In fact, if you are operating globally, not to mention if your visitors are based mainly in China, you can't afford to miss this market. On the Chinese market, the share of Baidu is around 60% and it is the most popular Chinese language search engine. Google is less popular in China than Baidu, so if your traffic comes from the Chinese market, it pays to optimize your site for Baidu.

[kavyasharma561]

Baidu puts a lot of emphasis on adding new fresh content to a website, especially on the homepage. To improve rankings on Baidu it's best to update the website or webpage continuously with fresh content. But whereas Google is looking for long articles of original content, Baidu is looking for content that is fresh to that particular website or webpage. Therefore adding fresh news content regularly to a website, even if it's not original, will help SEO on Baidu.

[amayajace]

Meta Descriptions: Unlike Google and Bing, Baidu still uses meta descriptions as a ranking factor. ... Meta Keyword Tags: Meta keywords may have been phased out by most other search engines, but Baidu still uses them as a ranking factor.