What are the basic list of tasks that comes under a SEO/SMO?

Started by danielnash, 10-12-2015, 05:26:51

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danielnashTopic starter

Hi


Can anybody tell me what are the basic list of tasks that comes under a SEO.


crescendo

List of some basic tasks that comes under a SEO/SMO are as under:
# Content
# Backlinks
# Design
# Strategy
# HTML
# Marketing
# Keywords
# Fully Qualified Links
# Overall word count
# Text Navigation
# Privacy Statement


RH-Calvin

The basic list of tasks that come under SEO (Search Engine Optimization) and SMO (Social Media Optimization) may vary depending on the specific goals and strategies of the project. However, here are some common tasks associated with SEO:

1. Keyword research: Identifying relevant keywords and phrases that users use to search for products or information.

2. On-page optimization: Optimizing website elements, such as meta tags, headers, content, URL structure, and internal linking, to improve search engine visibility.

3. Off-page optimization: Building high-quality backlinks through strategies like guest posting, outreach, and influencer partnerships.

4. Technical optimization: Ensuring that the website is crawlable by search engines, has a fast loading speed, is mobile-friendly, and employs proper structured data markup.

5. Content creation: Producing high-quality, relevant, and engaging content that resonates with the target audience and satisfies their search intent.

Regarding SMO, some common tasks include:

1. Social media strategy development: Defining goals, target audience, platforms to focus on, and content types.

2. Profile creation and optimization: Creating or improving social media profiles to effectively represent the brand and attract followers.

3. Content planning and scheduling: Developing a content calendar and regularly posting engaging and shareable content across social media platforms.

4. Community management: Regularly monitoring social media channels, responding to comments and messages, and building relationships with followers.

5. Analyzing and reporting: Measuring the effectiveness of social media efforts through metrics like engagement, reach, conversions, and refining strategies based on insights.

additional tasks that are often included in SEO and SMO:

SEO:

6. Website audit: Conducting a thorough analysis of the website to identify any technical issues, broken links, or areas for improvement.

7. Competitor analysis: Researching and analyzing competitor websites to identify opportunities and gain insights into their SEO strategies.

8. Local SEO optimization: Implementing local SEO tactics to improve visibility in specific geographic locations, such as optimizing Google My Business profile and local citation building.

9. SEO reporting and analysis: Monitoring and evaluating key performance indicators (KPIs) like organic traffic, rankings, conversions, and employing tools like Google Analytics to track progress.

10. Link building: Acquiring high-quality backlinks from authoritative and relevant websites through outreach, content promotion, and other link building techniques.

SMO:

6. Paid social media advertising: Creating and managing paid campaigns on social media platforms to increase reach, engagement, and conversions.

7. Influencer marketing: Collaborating with influencers in the industry to promote products or services, expand brand reach, and tap into their follower base.

8. Social listening: Monitoring social media channels and online conversations to gain insights into customer preferences, sentiment, and trends.

9. Social media contests and giveaways: Organizing and managing contests or giveaways to boost engagement, attract new followers, and increase brand awareness.

10. Social media analytics: Utilizing analytics tools provided by social media platforms, as well as third-party tools, to track and analyze performance, audience demographics, and engagement metrics.


SEO:

11. Mobile optimization: Ensuring that the website is optimized for mobile devices, with responsive design and fast loading speed.

12. User experience (UX) optimization: Improving the overall user experience on the website by simplifying navigation, enhancing usability, and reducing bounce rate.

13. Content optimization: Optimizing on-page content, including headings, images, and formatting, to improve readability and keyword relevance.

14. Local business listings: Creating and optimizing profiles on local business directories like Google My Business, Yelp, and Bing Places for Business.

15. Schema markup implementation: Adding structured data markup to the website code to enhance search engine understanding and display of information in search results.

SMO:

11. Social media listening tools: Utilizing social media monitoring tools to track brand mentions, relevant keywords, and customer sentiment across social media platforms.

12. Social media engagement: Actively engaging with followers through comments, likes, and shares, to strengthen relationships and build a loyal community.

13. Social media influencer partnerships: Collaborating with industry influencers or micro-influencers to promote products, services, or content to their follower base.

14. Social media ad targeting: Utilizing advanced targeting options provided by social media platforms to reach specific demographics, interests, or behaviors.

15. Social media trend analysis: Keeping an eye on emerging trends, viral content, and popular hashtags to create relevant and timely social media posts.


SEO:

16. Local citation building: Obtaining mentions and listings of the business on relevant local directories and websites to improve local search visibility.

17. Website speed optimization: Analyzing and optimizing website loading times to provide a better user experience and improve search engine rankings.

18. SEO for voice search: Optimizing content to align with voice search queries, as voice-based searches continue to grow in popularity.

19. Monitoring and managing backlink profile: Regularly reviewing and monitoring the quality and relevance of backlinks pointing to the website, disavowing spammy or low-quality links if necessary.

20. SEO A/B testing: Conducting experiments to test different elements of the website, such as headlines, meta tags, or page layouts, to determine which variations perform better in terms of search engine rankings and user engagement.

SMO:

16. Influencer outreach and engagement: Identifying and reaching out to influential individuals in the industry to build relationships, collaborate on content, or leverage their influence for brand exposure.

17. Social media listening for competitors: Monitoring the social media activities and campaigns of competitors to gain insights, identify trends, and stay competitive.

18. Video marketing and optimization: Creating and promoting videos on platforms like YouTube, optimizing them with relevant titles, descriptions, and tags to improve visibility and engagement.

19. Social media paid promotion: Utilizing paid advertising options on social media platforms to amplify reach, target specific audience segments, and drive traffic or conversions.

20. Social media cross-promotion: Promoting social media accounts on various channels, such as email newsletters, blogs, or other social media profiles, to increase followers and engagement across platforms.

krishnanayak

Followings are the basic works of SEO :

1. On Page : Meta title, Description, Keyword, Alt tag, heading tag, sitemap, webmaster tool and google analytic

2. Off page : search engine submission, directory submission, classified submission, Forum, Web2.0, SMO, Blog commenting, guest posting, article submission, press release, Image , slide and video submission.

lucygomez

Different types points are used Directory, Bookmarking,Classified.,Forum, Articl, Blog,SMO Blog Commenting,Hub Page Creation. Hub page Commenting. Press Release. Squidoo. Squidoo Lens Commenting. Photo Sharing,Video Creation Video Submission Video Commenting,yahoo Answer,wiki Answer. Business Listing.


Akash Varma

Tasks under SEO are
On-site Work
Off-site Work

Tasks under SMO are
Social Media Promotion
Social Media Optimization

lindseynicole

1. Leverage social bookmarking sites like digg, delicious, reddit etc. for sharing your content.
2. You can leverage some forums by participating in discussions and give genuine solutions to others by giving reference of your content where possible.
3. Also you can use Questions/Answers sites and share your Blog link as well as your website URL as reference link.
4. You can also submit your blog links on some blog directory sites.
5. You can write some Guest posts and give reference links of your website/blog in Guest Blog content/Author Bio.
6. Share your website links/blogs link as reference link on good article sites like ezinearticles.com
7. Submit the RSS feed for your blog.
8. Leverage social networking sites like FaceBook, Twitter etc. for sharing your posts there.
9. Leverage Linkedin as well for writing and sharing blog.
newbielink:https://www.petshopbuoys.net [nonactive] | newbielink:https://www.petshopbuoys.net [nonactive]
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TomClarke

Here are the basic tasks to perform SEO:
- keyword analysis to determine best key-phrases for the business;
- optimization (including titles, alt tags, content, etc) of top level pages such as Home page, Services page and Category Pages;
- content analysis to ensure content is original and engaging with right keyword density;
- set up and submission of Google sitemap and robots.txt file.
SMO is very big platform where businesses get brand and thereby leads. Here are the main SMO activities;
- account and fan page creation;
- page fans and likes;
- timeline design;
- Facebook friends;
- competitor analysis;
- meta tags optimization;
- custom tabs creation;
- list, event or group creation;
- regular updates;
- URL customizing.