What are the effects and side effects of doing SEO in-house?

[mosesaaron]

Bringing SEO in-house, what are the effects and side effects of doing SEO in-house? Is it really a good idea? What say?   

[C.Rebecca]

Pros of in house SEO
-Culture change (adapting to environment)
-Sense of ownership (understanding company goals)
-Cost savings (Adjusting cost)
-Skill development (developing new skills)
-Collaboration (getting involved in various projects)

Cons of in house SEO
-Outside expertise (expert from outside in case of major SEO challenges)
-Link building (additional head to count backlinks)
-Knowledge decay
Refer to this blog for in depth knowledge about pros and cons of in house SEO
http://searchenginewatch.com/article/2126182/The-Pros-and-Cons-of-Bringing-SEO-In-House

http://www.searchenginejournal.com/advice-for-the-newbie-in-house-seo/15916/

http://www.slideshare.net/cshel/bringing-seo-inhouse