What benefits SEO over PCC ?

Started by spyindiaanu, 12-11-2013, 04:57:52

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What benefits SEO over PCC ?

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academyaccord

#1
SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are two different approaches to driving traffic to a website, each with its own benefits.

One of the main benefits of SEO is that it helps improve organic (unpaid) search engine rankings. By optimizing web pages and content for relevant keywords and providing high-quality and valuable information, SEO can help increase visibility in search results. This can lead to a long-term increase in organic traffic, as well as credibility and trust from users.

On the other hand, PPC offers immediate visibility and can be a more effective short-term strategy for driving targeted traffic to a website. With PPC, you pay for each click on your ads, and they appear prominently in search engine results pages. This means you can quickly generate targeted traffic and potentially see immediate results.

Another advantage of SEO is that it tends to be more cost-effective in the long run. While it may take time and effort to optimize a website and achieve higher rankings, once achieved, the traffic generated through SEO is usually free. PPC, on the other hand, requires ongoing investment as you pay for every click.

Overall, both SEO and PPC have their own benefits and can complement each other in an effective digital marketing strategy. SEO focuses on long-term organic growth and credibility, while PPC provides immediate visibility and control over targeted traffic. The choice between the two depends on the specific goals, budget, and timeline of a business or website.

here are a few more benefits of SEO over PPC:

1. Increased organic click-through rate: Studies have shown that users tend to click on organic search results more often than paid ads. Ranking high in organic search results can lead to higher click-through rates and more qualified traffic.

2. Long-term sustainability: While PPC campaigns require continuous spending to maintain visibility, the effects of SEO can last longer. Once you achieve a high-ranking position through SEO efforts, you can experience consistent traffic and visibility without ongoing costs.

3. Credibility and trust: Users generally view organic search results as more trustworthy and credible than paid ads. By ranking organically, you can build trust and credibility with your target audience.

4. Higher return on investment (ROI): SEO often provides a higher ROI compared to PPC. The initial investment in SEO may be significant, but once you achieve higher rankings, the ongoing traffic generated is essentially free, resulting in a better long-term return on investment.

5. Broad reach: SEO can help your website rank for a wide range of relevant keywords, allowing you to reach a larger audience. PPC, on the other hand, is limited to the keywords you bid on and the budget you set.


SEO efforts all build upon each other the more SEO work you do on a site, the more it benefits the entire site including every keyword phrase that you're targeting across the site.
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jamesstuard5

Search engine optimization is in simple term making efforts to ensure that relevant keyword phrases are present in your website pages. Pay per click means you set up and advertising campaign with small ads and when people enter keywords on the search engines your ads will appear for them to click on.