What do you know about florida updates..?

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Offline jasminekour12Topic starter

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What do you know about florida updates..?
« on: 07-07-2017, 01:49:09 »
Hello Friends,


                     What do you know about florida updates..?


Offline naksh

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Re: What do you know about florida updates..?
« Reply #1 on: 07-07-2017, 04:00:00 »
Google commenced Florida update which had a catastrophic effect for a very large number of websites and, in the process, turned search engine optimization on its head. It is usual to give alphabetical names to Google's updates in the same way that names are given to hurricanes, and this one became known as "Florida".

Offline prometheas

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Re: What do you know about florida updates..?
« Reply #2 on: 07-07-2017, 06:09:31 »
This was one of the most significant updates to the Google Algorithm, millions of websites primarily from the e-commerce industry, ranking near the top positions for specific keywords came crashing down after this update, causing a major loss for their businesses.
Some were affected to the extent, that they literally disappeared from the search results.

Google had already put a foot down against spam, through its' previous updates. But webmasters especially e-commerce webmasters had continued to exploit the algorithm by putting in keywords in the external links as anchor texts. This obviously manipulated the Page Rank and genuine websites lost out business and relevancy to "spammed" websites.
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