What is PPC?

Author Topic: What is PPC?  (Read 3340 times)

Offline martinsherman

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Re: What is PPC?
« Reply #20 on: 03-13-2013, 05:57:06 »
PPC stands for Pay Per Click and means you are paying for traffic. On Google, which is currently the main provider of this medium (Facebook is hot on their tail), they are also called Sponsored ads and are managed on the platform referred to as Google AdWords. More people are using Google and the other search engines to find what they need.


Offline maryp

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Re: What is PPC?
« Reply #21 on: 03-13-2013, 06:24:35 »
PPC means pay per click.

It is a great method of advertisement over internet, and get instant traffic if you have good budget and knowledge about PPC.

Offline Nayomi

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Re: What is PPC?
« Reply #22 on: 03-15-2013, 03:28:43 »
Pay per click, or PPC, is an advertising technique used on websites, especially search engines. Pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. Variants include pay for placement and pay for ranking. Pay per click is also sometimes known as Cost per click or CPC.

Offline colin214

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Re: What is PPC?
« Reply #23 on: 03-15-2013, 05:26:57 »
PPC (pay per click)
PPC is an Internet advertising model used to direct traffic to websites, where advertisers pay the website owner. Content sites commonly charge a fixed price per click. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.

The advantage of using PPC is that it can be narrowed down, not only by phrase, but by day, and even time of day, and can be stopped and started at any time. For instance, if you sell a seasonal item, you can run your ad when the item you sell is in season, like lawnmowers or Halloween costumes, and then stop when the season ends. Also if you check your stats and find out that, for example, you get very few clicks on Mondays after 5 pm, and those who do click don't buy. You still have to pay for these clicks, unless you schedule your ad so that it doesn't run Mondays after 5 pm. Since your ad is not running, you wouldn't get any clicks, and, as soabbd said, you would "stop paying".


Benefits of PPC Marketing are

1.Since the PPC ads are based on keywords which results from a proper keyword research, advertisers get a highly targeted traffic

2.Advertisers do not have to pay for the ad space. They only pay the publishers or the search engines when they recieve traffic through clicks.

3.PPC advertising model is a less expensive medium compared to the traditional advertising. Advertisers get to test the market first through PPC advertising and extends his campaign further.