What is SEO strategies for E-commerce webiste?

[grabbitmedia]

As the title described. I have a plan to run a business website or a small ecommerce website. On that I have many categories with hundreds of products on each. And each product or category I have many brand belong to them. So I wonder what are the best methods to push SEO for this website.
Do I do SEO for categories or each product/product lines or do SEO for brand?

I see many things need to be clarified and need help from you all. Any advice will very helpful for me.

Thanks in advance

[Raj Sharma]

You can Do On-page SEO in this case. For On-Page SEO you can do the following:
1.Meta Tag Optimization
2.Keyword Research
3.Canonicalization
4.Sitemap Submission

You can also use some of the following Off-Page Techniques to build backlinks:
1.Forum Posting
2.Blog Posting
3.Blog Commenting
4.Article Submission
5.Web Directory Submission
6.Classified Submissions

[deekumar0203]

Following are the few SEO techniques that I use most often.

    Guest Blog & Get Others To Do It, Too
    Make Infographics
    Get Active On Social (Facebook, Twitter, Google+, LinkedIn etc..)
    Build BackLinks
    Grow Your Personal Brand

If you follow these techniques, you can increase your site rankings higher than you ever thought possible.

[steffidsouza46]

SEO is short for Search Engine Optimization, and there is nothing really mystical about it. You might have heard a lot about SEO and how it works, but basically what it is is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google's index.

[noellieaddison]

1. Publish great content
2. Earn quality inbound links
3. Maintain an ongoing social media campaign
4. Create unique product descriptions for every product.
5. Encourage user reviews
6. Establish easy site navigation
7. Optimize your site load times by reducing the size of your images
8. Optimize your site for mobile
9. Integrate your product pages with social sharing
10. Create seasonal categories to maximize seasonal attention.
11.  Make your site secure.
12. Regularly check your pages for errors.
13. Use catchy meta descriptions for your products.

[inheritx]

Part 1: Research

Before you begin any SEO work (on-site or off-site), you need to start with research – keyword research and competitor research.

A: Keyword Research

There are three primary areas you need to focus on when conducting keyword research:

1. Find keywords for your homepage and product pages

When it comes to optimizing the most important pages of your website, you should consider relevancy, search volume, and ranking difficulty.

2. Pinpoint keywords for blog topics

Creating blog content can assist in ranking your e-commerce business for additional keywords that might not have a place on your main website. Plus, you can capitalize on long-tail keywords with your blog.

3. Avoid keyword cannibalization

Keyword cannibalization occurs when multiple pages of the same website are trying to rank for the same keyword.

B: Competitor Research

After you’ve done keyword research, you’re half way there! Now it’s time to conduct competitor research. You should consider:

1. Which keywords are your main competitors going for?

Compile a list of keywords your competitors appear to be using with their SEO strategy.

2. Where are they getting their links?

One really important thing to remember is to pull a list of the places your competitors are getting their inbound links.

3. What is their site architecture like?

Look at the site architecture of competing sites. What is their navigation like? How deep do their links go? E-commerce stores should pay special attention to the architecture for:

Popular products in a particular category
Related Products
Top rated products
Recently viewed products
4. From a strategy perspective, how can you differentiate your website?

This question ties in closely with what we’ve just discussed about site architecture. What can you do for your site that will make it different and better than your competitors? Can you improve the navigational architecture? How can you make your site more social? Will you add a blog if your competitors don’t have one? Make a list of actions you can take to ensure your site is better for consumers than theirs.

Part 2: Identifying Current Problems

After you have conducted your keyword and competitor research, it’s time to begin auditing your site for problems that need to be fixed.

A: Quickly Find Site Errors

I like to use Screaming Frog to find any website errors. Screaming Frog is free to use and will “spider your websites’ links, images, CSS, script and apps from an SEO perspective.”

B: Determine Your Website Speed

Once you have taken care of the big errors, it’s time to focus on website speed.

use a free tool like Pingdom

Part 3: On-Page Optimization

While off-page search engine optimization (that is, link building) is important, on-page optimization is just as important. On-page optimization includes all of the actions you take within your own web pages to help your site rank better.

Keyword Optimization

Site Structure
Internal Linking
Usability
Mobile Version of Website
Customer Reviews
Rich Snippets
Social Media Integration

A: Keyword Optimization

You want to optimize your page and blog posts on your site for one keyword. In order to optimize a page, you need to ensure that page has the keyword in strategic locations, including:

The page title
Headers
Subheaders
Paragraph copy
Product descriptions
Image file names
Image alt tags
Meta title and description
URLs

B: Site Structure

If you’re building a website from the ground up or executing a re-design, information architecture is a must. We’ve talked a bit about architecture.

C: Internal Linking

The next step is internal linking. You might not have heard of this before, but I’m sure you know what it is. This is when you link pages of your website to other pages within your website.

D: Usability

Usability is super-important for SEO and for making your site visitors happy. If your e-commerce site has great usability, your customers will start visiting your site repeatedly, which is the goal!

E: Mobile Version of Website

Do you know how hot mobile shopping is becoming? Many people are not only browsing the web, but also making purchases through mobile devices, which means it’s really important to have a mobile-friendly version of your site.

F: Customer Reviews

A staple for any e-commerce site is customer reviews for each product.

According to Internet Retailer, you can increase your e-commerce conversion rateby 14-76% by adding product reviews to your online store. Jupiter Research also found that 77% of consumers read reviews before purchasing online.

G: Rich Snippets

"Rich snippets” and they have a huge impact on a website’s rankings.

H: Social Media Integration

An e-commerce site wouldn’t be complete without social media! Social media signals (growing your community, engaging with customers, and sharing content)

Part 4: Further Testing

After you have worked on your on-page SEO (including usability), it’s important to put a testing and optimization strategy in place.

You should:

Use analytics to see which keywords are converting the highest
Use PPC campaigns to find high-converting keywords you should add to your SEO strategy
Test meta titles and descriptions to increase click-throughs
A/B test page content to increase conversions from web traffic

Part 5: Adding Blog Content

The way to rank for keywords is through a blog. With a blog, you can optimize each post for a keyword that you aren’t targeting with the main pages of your site.

Part 6: Link Building

Similar to content, you will want to concentrate on earning quality inbound links when it comes to link building.

[Hitesh Patel]

Here are some SEO tips you can use for your e-commerce:

constantly create and publish high-quality and value-adding contents that are related to your product or service.
strategically place effective keywords in your content in order to increase your web visibility should a reader search for the kind of content you produce.
create a tight web of backlinks in all of your contents that can help you drive more traffic referral back to your own site.
keep an eye on your competitors and figure out some of their marketing strategies, if not all, and use it to your advantage.