Implementing an SMO campaign involves becoming a part of a website that falls into the Social Media category and utilizing strategies that point back to your main website. This is often called back linking. In the case of Facebook, the number one social media website, many companies have created pages that promote brands, goods and services. Some use FB as their main website and do not have a proper domain/hosting account. Bottom line if you have a proper website and do not implement SMO, nothing happens. People that do use Social Media Websites can make postings and post links to your website which can effect your SEO, nonetheless you still have done nothing, someone did it for you.
The benefits of the SMO are as bellow :
1. SMO can generate more business leads for getting customers.
2. It improves communication skills and increases the sales of product or service.
3. Through the SMO you can increase the number of visitors through social networking sites such as FaceBook, Twitter and video streaming such as YouTube.
4. Through the proper plans of Social media you can drive the traffic to your website/blog.