Whether you're running a blog or a commercial site, you've probably often heard the term "referral traffic" thrown around as something that can boost your visitors or sales. Referral traffic is not easy to obtain, but if you can get it, it can help you reach your readership or sales goals. You should know a few things about referral traffic if you want to increase the number of visitors to your website, blog or online store.
Post Merge: 05-16-2016, 07:57:55
Measuring your referrals isn't just about setting up campaigns, watching the numbers roll in, then deciding where to spend money to gain a bigger audience. You need to do some grunt work, or else your data might be vague and you won't know where to invest for your next campaign.
"There is often a measurement 'blind spot' when tracing the saliency of your digital paid media and your website," says Tony Clement, strategy director and head of data and analytics at Big Spaceship. Whether there's a lack of measurement planning or the tracking tags are stripped from the assets, there are several causes for cloudy referral information. "Not being able to identify which paid digital executions are working hardest from click-to-site conversion (vs. click-thru only) is potential revenue gone astray. Making sure that tracking codes are in place, and are firing under live testing is not a glamorous task, but well worth it."