What is the site optimization process

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Offline xiaolanzhujiTopic starter

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What is the site optimization process
« on: 01-24-2018, 23:32:29 »
What is the site optimization process?

  1. Anchor text link in the station.

  1) add the anchor text hyperlink to the information page in combination with SEO keywords.

  2) the anchor text of each page is controlled in 1-3.

  3) the link page should be relevant to the keyword.

  4) do not use the same keyword to link a URL and try to use different anchor text.

  Make the links look more natural.

  5) special treatment of key page links (front page, special page, etc.)

  2. Page keyword layout and density.

  1) check whether the title\keyword\description of each page is complete, and the keyword has no layout.

  (click on the front page -- channel page -- feature page -- list page -- page detail)

  2) the page keyword refers only to the content of the current page, not the entire website, the channel, etc.

  3) the title of the product category can also be used as a more specific keyword.

  4) take the audience‘s perspective and combine the user’s search habits to fill in the appropriate keywords.

  (refer to baidu‘s related search)。

  5) different keywords must be separated by commas in English.

  6) the key words should be 3-5.

  7) check the keyword of each page in the page where the density (suggested at 5%) can be controlled by product reviews.

  3. Check the information writing specification.

  1) the first paragraph of the article must appear the page keyword, and the first paragraph can appear in the part of the page keyword.

  2) the last paragraph of the article should also appear the page keyword, as far as possible to arrange the page keyword in the end of the article.

  3) page keywords in the body of the article should have certain proportion distribution (typically 2-8%), on the premise of not affect reading, some page keywords can be used in place of the pronoun.

  4) the key words of the page should be unified in an article.

  4. Check the picture specification.

  1) all products, information reference pictures when uploading should add ALT attribute, and the content of the ALT attribute must conform to the image itself, but also as far as possible page keywords.

  《 img SRC = “。..”

  Alt =“ keyword ”width=“90” height=“72” /》《/img》。

  2) each picture should be accompanied with appropriate text description, and the text should contain the key words of the page.

  3) as far as the information is concerned, try not to leave too many pictures (1-3 inside), if you can put the product pictures of the website best.

  4) if the product picture needs to be hyperlinked, add title caption.

  The Alt attribute.

  Better writing (describing the content of the picture without forgetting the nested keywords) :

  《img SRC =“logo. JPG ”Alt =“ website logo”/》。

  Warning writing (keyword piling, avoid as much as possible) :

  《img SRC =“logo. JPG ”Alt =“ keywords ”/》。

  5. Assisted in sorting out the long tail keywords in cosmetics and real-time hot keywords.

  6. Collect keywords and external links of competitors.

Offline damponting44

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Re: What is the site optimization process
« Reply #1 on: 01-28-2018, 23:25:41 »
Also called search engine optimization (SEO),  website optimization is a phrase that describes the procedures used to optimize – or to design from scratch – a website to rank well in search engines. 

Offline transcendtorontoseo

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Re: What is the site optimization process
« Reply #2 on: 01-29-2018, 01:12:14 »
Search Engine Optimization.  This is the process of getting visible in the website or page so that it will appear higher in search result.

1. Choose a great domain name.  One should consider the spelling, branding potential and keywords.
2. Research the right keywords.  What is the page all about?  What is it that yo are selling? What is the intent of the page?
3. Craft your content.  High quality content is the cornerstone of your interactions with customers and how sites achieve top rankings.
4. Optimize your code.  While writing content for people is very important, you need to pay attention to how you optimize your website’s code so
    search engines can read your content too.
5. Technical setup. Set up and verify Google Analytics. You need to measure the effectiveness of your SEO efforts and see how your website is
6. Earn links.  Links are an important ranking factor and continue to be a great indicator of what content is relevant and important.  However, it’s
    not about getting hundreds of links quickly but about getting quality and authority sites to link to your website.
7. Things to check post-launch. Test usability.  Test your site speed.  Check your mobile website

Seek Clarity. Do the work. http://transcendtorontoseo.com

Offline fayeseom

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Re: What is the site optimization process
« Reply #3 on: 01-29-2018, 22:44:27 »
Website optimization (often referred to as CONVERSION RATE OPTIMIZATION) is the process of systematically improving the performance of your website to meet your business objectives.

Whether your goal is to get more leads, sales, or reduce customer service phone calls, website optimization can be used to make your website more effective at meeting those goals.


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