What is the use of canonical tag?

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Offline krishnanayakTopic starter

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What is the use of canonical tag?
« on: 08-10-2016, 00:23:03 »
What is the use of canonical tag? and how to use them?


Offline prathap1

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Re: What is the use of canonical tag?
« Reply #1 on: 08-10-2016, 05:18:08 »
The Canonical URL tag attribute is similar in many ways to a 301 redirect from an SEO perspective. In essence, you're telling the engines that multiple pages should be considered as one (which a 301 does), without actually redirecting visitors to the new URL


<link rel="canonical" href="https://website link" />

Offline vpnyadav

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Re: What is the use of canonical tag?
« Reply #2 on: 08-10-2016, 06:53:06 »
We use canonical tag normally when our website have duplicate pages then it's important to tell search engines which copy is the master copy after that search engines transfer all of the link & content metrics to that master copy URL.

Suppose any website have same content in two pages then you can use this tag to tell search engine, which-one is the original one and which one is copied.
Ex-
page1.html and page2.html
Suppose both are duplicate then google will get confuse, which page should be rank or not. Suppose you want page2.html to rank then use the below code on page1.html to tell search engines about master page.
<link rel="canonical" href="page2.html" />

When google crawl page1.html then it automatically understand the page2.html is preferred version.
newbielink:http://www.tbi.ae/ [nonactive] | newbielink:http://www.tbi.ae/digital-marketing-dubai/ [nonactive]

Offline TomClarke

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Re: What is the use of canonical tag?
« Reply #3 on: 08-11-2016, 05:21:03 »
Duplicate content is a big NO to search engines. Having pages of identical or very similar content on your website is seen as a negative, and may be used by Google to devalue your website when determining rankings. If you use https on your site, utilize a content management system like Wordpress or Drupal, or run an eCommerce website, the combination of different URLs people can use to access your website opens you up to a major SEO vulnerability if not properly addressed. By properly employing canonical tags to pages on your site, you can avoid this pitfall and take full advantage of both a robust site and streamlined Search Egine Practices.
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Offline Shikha Singh

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Re: What is the use of canonical tag?
« Reply #4 on: 08-11-2016, 06:01:07 »
Canonical element called the canonical link is an HTML element that helps webmaster prevent duplicate content issue. It does this by specifying the canonical or preffered version of a webpage .


 

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