What’s A/B testing?

[John - Smith]

What’s A/B testing and why A/B testing used?

I think you read this while creating FB campaign right?

[georgebell]

In web analytics, A/B testing is a randomized experiment with two variants, A and B. It includes application of statistical hypothesis testing or "two-sample hypothesis testing" as used in the field of statistics.

[pitterjhon44]

A/B testing is the act of running a simultaneous experiment between two or more pages to see which performs or converts the best. Despite the name (A/B testing), the experiment can be conducted with as many pages as desired.

[riyaa_rp]

What’s A/B testing and why A/B testing used?

A/B testing is a randomized experiment with two variants, A and B. It includes the application of statistical hypothesis testing or "two-sample hypothesis testing" as used in the field of statistics.