Any website that is geared towards business or commerce should posses search engine optimization elements. The ultimate goal of a website is to attract Internet users, and studies have shown that the vast majority of users find websites by using the major search engines.
Many people believe that just the act of building a website ensures the network success. It’s very competitive out there, and only if you understand that you need SEO, will you be able to get some attention. And if you adopt both aspects of the SEO – on page & off page optimization, you are definitely headed towards the area of maximum exposure and good ranking.
If your company is considering building a new website or updating an existing one, then search engine optimization should be one of the top priorities in mind.