Copywriting?

[Lauren Shawn]

I can recommend you a great book that helped me to develop my copywriting skills. "So You Think You Can Write?" by Julia McCoy. Hope it will be useful for you!

[RuskinF]

Here are some guidelines for writing for broadcast (and beyond).
1. Focus your story by summarizing in three words.
2. Tell complex stories through strong characters.
3. Use objective copy and subjective sound.
4. Use active verbs, not passive ones.
5. Give viewers a sense of time passing.


And here are the tips for copywriting:

1. Clear communication is the key to effective copy.
2. A copywriter comes to the rescue.
3. Make every word tell.
4. Headline Writing 101.
5. Use common spelling.
6. Avoid hyperbole and fancy words.
7. Put the reader first.
8. Write in a natural way.


These are the basic differences between broadcast journalism and copy writing.

[Lishmalinyjames]

Focus your story by summarizing in three words.
Tell complex stories through strong characters.
Use objective copy and subjective sound.
Use active verbs, not passive ones.
Give viewers a sense of time passing.
Leads tell the viewer “so what.” Stories tell the viewer “what.” Tags tell the viewer “what's next.”