I am sure you all remember Apple's trademark – There's an App for That! I had a similar feeling at MarTech when I was looking through all the software. There were possibly a dozen solutions for any problem you could think of.
Whether it's predictive intelligence/machine learning tools to do advanced attribution or content marketing, marketing project.
@crewmachine.com
I guess all you need to do is continue learning new things since everything changes in a shift of time. Read to expand your knowledge, contribute to some forums, watch tutorial, etc. Its a matter knowing what you want to reach at the end of the day. We all know that there's always a competition everywhere.
One of the best ways to explain your product is to focus on customer pain points and show how your solution solves those problems. Businesses should celebrate the product's impact on lives and the planet, when appropriate.