There is no doubt that more traffic comes from Search Engines and I agree that if you have a good online presence, it simply makes it easier for people to find you. It is also more apparent than ever, that when you use Social Media correctly, you can get your Social Media to "pop" on the Search Engines without much effort as long as you have your Social Media foundation built correctly. So, why not take advantage of the best of both worlds? Here are some stats:
While Google actually has more hits and is visited far more times, the users are on for just brief periods of time. As of August this year (2011):
- Google was ranked the top site with more than 176 million unique visits in that month.
- The second most visited was Facebook with just 163 million unique visitors in the same month.
The time that was spent on each site, however, turns the tables upside down instead:
- The average person using Facebook spent about 7 hours and 45 minutes on the site in a month.
- Google’s visitors, however, spent only an average of 1 hour and 47 minutes on the site throughout the month.
It is in my opinion, in the very near future, Keyword and key phrases placed in content, while important, will no longer be the gold standard in optimizing content.