Seo Forum

Marketplace => Copywriting => Topic started by: pstpl1 on 02-05-2013, 02:35:44

Title: What is the difference between SEO and SEM?
Post by: pstpl1 on 02-05-2013, 02:35:44
SEO and SEM are two differnt part. Can you help me.
Title: Re: What is the difference between SEO and SEM?
Post by: webcreations on 02-12-2013, 22:40:10
Search engine optimization or SEO refers to improving a web sites' natural and organic ranking in the search engine results page. This more affordable method is often slow and new web sites may take up to a year to achieve decent rankings in Google. SEO is The methods to achieving high rankings on search engine.SEO (Search engine optimization) is the Techniques that makes you your client site's page-rank up on Google's search page.search engines find the pages easily and index them. The goal is to have a page rank as high up on the results list as possible, or be on the first results page, or at the very least on the second results page. Search engine optimization (SEO) includes the choice of keywords used in the text paragraphs and the placement of those words on the page, both visible and hidden inside meta tags.
Search engine marketing or SEM, refers mainly to the text advertisements which appear at the top or on the right hand side of search engine results pages. These advertising links are purchased mainly from Google (Adwords) and Yahoo (Overture). They then in turn publish these ads on their secondary ad network as well.SEM (search engine marketing) is often used to describe acts associated with researching, submitting and positioning a Web site within search engines to achieve maximum exposure of your Web site. SEM includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.
Title: Re: What is the difference between SEO and SEM?
Post by: Mike Nielson on 02-13-2013, 02:16:56
SEM stands for Search Engine Marketing and is has to do with the promotion and engagement with fans on social media platforms such as Face book, Twitter, LinkedIn, Google+, etc. And search engine optimization is a process in which we optimize a web page over a search engine for a specific set of keywords.
Title: Re: What is the difference between SEO and SEM?
Post by: colin214 on 03-15-2013, 05:15:55
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. The industry peak body Search Engine Marketing Professional Organization (SEMPO), includes search engine optimization (SEO) within its reporting, and SEO is also included in the industry definitions of SEM by Forrester Research, eMarketer, Search Engine Watch, and industry expert Danny Sullivan. The New York Times defines SEM as 'the practice of buying paid search listings'.

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.
Title: Re: What is the difference between SEO and SEM?
Post by: sreelavanya on 03-19-2013, 05:50:03
SEO - search engine optimisation
SEM - search engine marketing.

So the difference is the difference between optimisation of a website and marketing. This is something that should be intuitively clear.

Optimisation means include meta data in the HTML of your web page, making sure your site is indexed with the major crawlers (search engines), making sure you have a robots file that lists all relevent pages on your site that you want indexed etc. Basically site stuff.

Marketing (SEM) is where you actually spend a bit of money. And you research keywords and advertisting campaigns and spend money on getting ads / links / traffic to your site. This also involves perhaps having special landing pages etc

Needless to say the two are linked and often your marketing strategy will require some changes to your actual site so the flow is consistent from your paid advertising that someone clicks on to the site you have
(i.e. the thing a user clicks on is what they expect when they get to your site)

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Title: Re: What is the difference between SEO and SEM?
Post by: lenyfcg on 04-01-2013, 20:08:09
making sure your site is indexed with the major crawlers (search engines), making sure you have a robots file that lists all relevent pages on your site that you want indexed etc. Basically site stuff.

Title: Re: What is the difference between SEO and SEM?
Post by: Donna D. Phillips on 04-09-2013, 04:56:45
SEO and SEM are both digital marketing practices that aim to increase visibility and traffic from search engines, but they differ in approach and methods.

SEO (Search Engine Optimization): This refers to the process of improving the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. SEO involves various methods such as improving the website's structure, creating high-quality content, optimizing your site's code, and building inbound links from other websites.

SEO can be divided into two main types:

On-page SEO: This includes activities carried out directly on your website, such as keyword optimization in the content and meta tags, improving the loading speed of the website, ensuring a mobile-friendly design, and enhancing the user experience.

Off-page SEO: This involves activities that don't happen directly on your website, but can still affect your website's ranking. The most common off-page SEO strategy is link building, in which other reputable websites link to yours (creating "backlinks"), thereby signaling to search engines that your site is trustworthy and relevant.

SEM (Search Engine Marketing): SEM is a broader term than SEO. Where SEO aims to provide better organic search results, SEM uses paid advertising methods to appear in search engines. The most common paid search platform is Google Ads. SEM strategies ensure that your website appears in the sponsor's listings, usually at the top or bottom of the search results page.

In SEM, advertisers bid on keywords that users of Google or Bing might enter when looking for a certain product or service, allowing the advertiser's ads to appear in the search engine's sponsored links. Effectively, SEM is buying traffic through paid search listings.


let's delve into some more differences and the implications of SEO and SEM:

Time: Generally, SEM can show results more quickly because you're paying to have your site in front of potential customers. As soon as your ad is launched and approved, your site can start appearing in search results. However, this benefit comes with the cost of paying each time someone clicks.

SEO, on the other hand, is more of a long-term strategy. It usually takes longer (could be weeks or months) to see results as it requires building up your site's content, gaining backlinks, meeting search engine guidelines, and then waiting for the search engine to recognize and reflect these changes. The advantage of SEO is that once your page starts ranking well organically, you don't need to pay per click.

Maintenance: SEM requires ongoing maintenance because as soon as you stop paying for ads, your visibility in sponsored search results stops. To keep leads coming in, you need to continue to optimize for target keywords and efficiently manage your advertising budget.

Conversely, while SEO also requires consistent effort to maintain rankings (since search engine algorithms constantly change), the efforts you put into SEO have longer lasting effects. Even if you stopped your SEO efforts today, the work you've done in the past can still benefit your rankings in the future.

Click-Through-Rates (CTR): A balanced approach of SEM and SEO can yield the best results. Research reveals that by appearing both organically and as a paid ad, businesses can increase their credibility among users and therefore increase the overall CTR.

Cost: SEM has more direct costs involved as you pay for each click (PPC – Pay Per Click) or for each impression (CPM – Cost Per Thousand Impressions). The price you pay can vary greatly depending on the competition of the keywords you're bidding on.

SEO has no direct costs associated, but it requires a considerable amount of time and resources. These might be the salary of an SEO specialist, the cost of SEO tools, the time spent to write content, etc.

SEO Benefits

Sustainability: SEO is a long-term strategy. When implemented correctly, high rankings can hold their ground, offering ongoing visibility for months or even years without having to pay for it. That doesn't mean you can optimize a site, then leave it alone indefinitely, but the foundation you build can hold strong for some time.

Credibility and Trust: Many consumers trust that the sites at the top of the organic search results are reliable, trustworthy businesses. Therefore, maintaining a solid organic presence can bring a level of credibility to your business that paid ads may not.

Improved Click-Through Rates: Depending on the search query, organic search results often get more clicks than ads.

SEO Difficulties

Longer time investment: SEO results generally take longer to see because you're aiming for organic ranking improvements. Changes need to be indexed and served by search engines, which can take weeks or months.

Algorithm reliance: Search algorithms change frequently. A tactic that works today may not work tomorrow.

SEM Benefits

Immediate Results: Unlike SEO strategies that can take months to boost organic traffic, SEM can display your ad at the top of page one immediately to far more viewers.

Faster testing possibilities: Because ads can start running almost immediately, it's possible to start testing keywords, negative keywords, ad copy, and landing page content.

Easier to target multiple geographic and demographic segments: You have more control over who sees your ads, as you can target based on geography, time, demographic data, device type, and more in SEM.

SEM Difficulties

Costs: You pay for every click in SEM, so the costs can add up quickly. This is not an issue with SEO, which focuses on generating free traffic.

Short-Lived: As soon as you stop investing, the benefits of SEM disappear. Unlike SEO, your site will lose visibility as soon as you stop paying for ads.

Ad blindness or bias: Some web users have become blind to ads, choosing to only click on organic listings. Additionally, some users are inherently skeptical of advertisements.


Advanced SEO Techniques

Voice Search Optimization: With the rise of smart speakers and voice assistants like Google Assistant and Amazon Alexa, optimizing your content for voice search has become increasingly important.

Schema Markup: Schema markup (or structured data) is a form of microdata that helps search engines better understand your website's content. This can enhance your visibility in SERPs by enabling rich snippets, like review stars, aggregate ratings, or images.

Mobile-First Indexing: Google uses the mobile version of a site's content for indexing and ranking. Sites that are not mobile-friendly may suffer in rankings.

Advanced SEM Techniques

Remarketing/Retargeting: Remarketing allows you to show ads to people who've previously visited your website. This helps keep your brand top-of-mind and encourages return visits.

Ad Scheduling and Geo-Targeting: Ad scheduling lets you choose specific hours of the day or specific days of the week to run your ads, allowing you to target the most active times for your audience. Geo-targeting lets you choose specific locations where your ads will show.

Quality Score Management: The Quality Score is a measurement of the relevance of your ads, keywords, and landing pages to the user's search term, with higher scores leading to lower prices and better ad positions.


Advanced SEO Techniques

E-A-T Optimization: Google's search quality guidelines mention the importance of E-A-T – Expertise, Authoritativeness, and Trustworthiness. Google looks for these attributes in sites and content, and optimizing for these factors can help improve rankings.

Long-Tail Keyword Optimization: Optimizing for long-tail keywords - search phrases that are more specific and generally longer - can provide substantial traffic and convert better than shorter, more general keywords.

Core Web Vitals and Page Experience Optimization: Google announced a new ranking factor called "page experience" which includes Core Web Vitals, measurements of how users perceive the experience of interacting with a web page. Focus on improving loading times, interactivity, and visual stability of pages.

Advanced SEM Techniques

Landing Page Optimization: The effectiveness of your SEM campaign doesn't stop at the click. The design and content of the landing page play a big role in converting that site traffic into leads or sales.

Ad Extensions: Using ad extensions – additional pieces of information about your business, like a phone number or direct links to specific pages on your site – can increase your ad's visibility and improve click-through rate.

Conversion Rate Optimization (CRO): This involves conducting A/B tests on ads and landing pages to figure out what makes users convert more. This can include color schemes, call to action (CTA) buttons, headlines, images, and more.

Remember, successful SEO and SEM strategies require ongoing testing and adaptation. Stay up-to-date with the latest trends and algorithm updates, regularly monitor your metrics and adjust your strategies based on your findings.
Title: Re: What is the difference between SEO and SEM?
Post by: arpitapatel9689 on 04-13-2013, 01:05:54
We can tell that SEO is a part of SEM. SEM means Search Engine marketing and it reffers to get traffic through paid links. Mostly people do PPC for SEM. SEO is an organic technique to drive traffic on your website. 
Title: Re: What is the difference between SEO and SEM?
Post by: yumraj on 07-02-2013, 23:29:28
SEO is the process of optimizing your web site for the purpose of getting free traffic from search engines.
SEM is the marketing process with a goal of getting more visibility in search engines either by getting more free traffic (SEO) or paid traffic
Title: Re: What is the difference between SEO and SEM?
Post by: softwaredevelop on 09-05-2013, 04:14:36
Seo stands for Search Engine Optimization while Sem stands for Search Engine Marketing. Seo provides organic traffic to a website with the help of search engines while Sem involves the use of Google adwords and other paid channels of advertising.

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Title: Re: What is the difference between SEO and SEM?
Post by: rwatsonketi on 09-22-2013, 09:27:39
hi
the difference between SEO & SEM is that Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" .
and SEM (search engine marketing) is the broader term that includes SEO as well. SEM is a marketing in search engine.
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Title: Re: What is the difference between SEO and SEM?
Post by: davidfleming on 11-17-2014, 22:49:36
SEO is used for search engine and optimization.It is free of cost method for online promotion of your website.On the other hand SEM includes paid techniques of marketing like PPC,CPC.
Title: Re: What is the difference between SEO and SEM?
Post by: jaysh4922 on 01-20-2015, 22:57:58
SEM stands for Search Engine Marketing. It is the techniques of getting traffic or visibility on search engine. It is a part of internet marketing.Pay per Click and Cost Per Click are part of Search engine marketing.

These are several tools for SEM

Google AdWords Keyword Tool
SEO Book Keyword Tool
Google Traffic Estimator
Microsoft Ad Intelligence


SEO based content writing is the best element on a live web page. Both, search engine crawlers and human beings love to read original and effective content filled with useful information. However; there has to be an efficient use of SEO content writing techniques as well. A smart and optimized piece of content contains the right balance of the keywords throughout.
Title: Re: What is the difference between SEO and SEM?
Post by: Baby bear on 02-12-2016, 20:25:05
SEO: stands for Search Engine Optimization - Optimizing search engines by optimizing Onpage and offpage aims to bring your website to the highest ranking on the region's natural results search engines like Google, yahoo , Bing. The goal of SEO is to bring the site to the top of search results according to some keyword (keywword) specific
SEM: SEM = SEO + ADWORDS + LBS + VSM. Such is the broader concept SEM and SEO included therein. In other words, SEO is a branch of SEM. SEM is the synthesis of a variety of methods aimed at helping marketing for your website ranked as you want in the search results on the internet.
Title: Re: What is the difference between SEO and SEM?
Post by: halley_pham on 03-07-2016, 20:57:02
Can I understand two definitions like that? SEM = SEO + Google Adwords. SEM is a larger definition compared to SEO.
Title: Re: What is the difference between SEO and SEM?
Post by: MaryGreen on 03-10-2016, 01:30:22
Quote from: pstpl1 on 02-05-2013, 02:35:44
SEO and SEM are two differnt part. Can you help me.

It is the points of marketing life!
SEM is marketing and technical work designed to increase a website's visibility on Google and other search engines. SEM can include. SEO (Search Engine Optimisation – more below)
SEO is work that makes a website 'search engine friendly' – with the goal of getting a good position in the search results when people search for words that relate to your website.
Title: Re: What is the difference between SEO and SEM?
Post by: Kate Evans on 03-29-2016, 01:10:33
I think it will be interesting for you to know that Wes Render in his article has managed to describe the difference between SEO and SEM! First of all he divided internet marketing into two categories SEO which means search engine optimization and SEM - search engine marketing. If you want to have a successful website, it is necessary for you to use as SEO and SEM! So what is a difference? SEO refers to the process of improving a website's visibility by actually modifying the website itself and SEM refers to the process of driving visitors to your website by using paid advertising on other websites. I fully agree with his opinion! If you want to read more on this topic you can follow this link and read his article http://ezinearticles.com/?The-Difference-Between-SEO-and-SEM&id=6646851!
Title: Re: What is the difference between SEO and SEM?
Post by: linda1909 on 06-03-2016, 02:13:28
Search engine marketing or SEM, refers mainly to the text advertisements which appear at the top or on the right hand side of search engine results pages. These advertising links are purchased mainly from Google (Adwords) and Yahoo (Overture). They then in turn publish these ads on their secondary ad network as well.SEM (search engine marketing) is often used to describe acts associated with researching, submitting and positioning a Web site within search engines to achieve maximum exposure of your Web site. SEM includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.
Title: Re: What is the difference between SEO and SEM?
Post by: CreativeDreamrz on 06-04-2016, 02:08:44
SEO- Search Engine Optimization (http://creativedreamrz.com/)   
         
SEO is the process of optimizing your web site for the purpose of getting free traffic from search engines. An optimized web site is more easily understood by Search engine crawlers, so there are more chances of ranking higher in SERPS.                                                                                   

SEM- Search Engine Marketing

So, SEM is the marketing process with a goal of getting more visibility in search engines either by getting more free traffic (SEO) or paid traffic (Paid search advertising).
Title: Re: What is the difference between SEO and SEM?
Post by: toinoitieng on 08-31-2016, 19:34:44
I think that: The difference between SEM and SEO is simply that Search Engine Optimization is part of Search engine marketing online or Search marketing as it is widely known. Both processes aim in increasing visibility in SERP. It involves other methods as well which can get you more search engine visitors like PPC advertising. SEO is about optimizing the website property to get better rankings in the search results while SEM goes beyond SEO.
Title: Re: What is the difference between SEO and SEM?
Post by: TomClarke on 09-01-2016, 00:17:30
One big difference  between SEO and SEM is cost effectiveness in the long run. You can get short term benefits through SEM in the long run, you cannot make do without SEO. It also btings quality traffic to your website than SEM which often brings visitors that are casual are not interested in your product.
While SEM is costly, SEO is for free but time consuming. You are rewarded for your efforts in the long run when you use SEO techniques. Without SEM however, no site will be viewed and would make all SEO attempts futile. Thus it would be fair to say that both SEO and SEM are necessary to make a site search engine friendly and to generate more traffic for your site.
Title: Re: What is the difference between SEO and SEM?
Post by: LaurentHector on 12-18-2016, 20:20:43
SEO: stands for Search Engine Optimization - Optimizing search engines by optimizing Onpage and offpage aims to bring your website to the highest ranking on the region's natural results search engines like Google, yahoo , Bing. The goal of SEO is to bring the site to the top of search results according to some keyword (keywword) specific. For example, a company that provides SEO services want the keyword "SEO services, cheap seo services, seo gia re servicers" TOP 10 google.com.vn LEP, they need to do SEO for TOP with words that key.
 
+ SEM: SEM = SEO + ADWORDS + LBS + VSM. Such is the broader concept SEM and SEO included therein. In other words, SEO is a branch of SEM. SEM is the synthesis of a variety of methods aimed at helping marketing for your website ranked as you want in the search results on the internet.
Title: Re: What is the difference between SEO and SEM?
Post by: JustinC on 08-14-2020, 05:15:55
The main difference between SEM vs. SEO is that SEM is a paid strategy and SEO is an organic strategy.
Like most things in the search industry, the definitions related to search marketing have evolved.
Some marketers may consider SEM to be an umbrella term that includes both paid and organic strategies.
Title: Re: What is the difference between SEO and SEM?
Post by: brookeroberts7 on 08-17-2020, 01:56:06
The main difference between SEM vs. SEO is that SEM is a paid strategy and SEO is an organic strategy. Like most things in the search industry, the definitions related to search marketing have evolved . Some marketers may consider SEM to be an umbrella term that includes both paid and organic strategies.
Title: Re: What is the difference between SEO and SEM?
Post by: brookeroberts7 on 08-27-2020, 06:16:40
The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.
Title: Re: What is the difference between SEO and SEM?
Post by: nileshpandey1123 on 09-15-2020, 02:21:08
Both SEO and SEM come under the umbrella term of search marketing that uses strategic activities to get the brand some attention by appearing in the search engine results.
SEO is short for search engine optimisation and SEM stands for search engine marketing. The most highlighted difference between them is that SEM uses paid strategies to to appear in the search engine results while SEO supports organic strategies to further the same agenda. There are many marketers that consider the SEM to be an umbrella term itself inclusive of both paid and organic strategies.
Title: Re: What is the difference between SEO and SEM?
Post by: Lemonade on 12-15-2020, 06:44:56
Compared to SEO, SEM has the following differences: using SEM, the company pays Google for traffic and clicks, and search engine optimization SEO gets high rankings in the search engine for free, with the most relevant content for a keyword search query. SEO optimization increases the chances that when searching for a query of interest, a potential client will see your site in the search engine. And SEM works with predefined queries. Therefore, the website will then collect ready-to-buy customers. Each promotion method, be it SEM or SEO, has its own characteristics. Optimizing a website for search engines is relevant for any field of activity, but it is worth considering that a lot of time can pass before the first profit is received. However, the first positions won in the search engine ranking give long-term results for little money, compared to SEM. On the other hand, SEM gives the first sales results from the first day of advertising launch. It is important to take into account that not all products can be advertised, and if you turn off advertising or do not renew it, site traffic will drop sharply.
Title: Re: What is the difference between SEO and SEM?
Post by: Lishmalinyjames on 03-15-2021, 05:31:00
The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.
Title: Re: What is the difference between SEO and SEM?
Post by: saravanan28 on 06-17-2021, 03:09:07
SEM and PPC refer to paid initiatives through search and other advertising platforms on the internet. While SEO is the organic effort that goes into marketing through search engines.
Title: Re: What is the difference between SEO and SEM?
Post by: Lishmalinyjames on 06-18-2021, 10:23:04
The main difference between SEM vs. SEO is that SEM is a paid strategy and SEO is an organic strategy. Like most things in the search industry, the definitions related to search marketing have evolved . Some marketers may consider SEM to be an umbrella term that includes both paid and organic strategies.
Title: Re: What is the difference between SEO and SEM?
Post by: robertcoble on 06-05-2022, 22:37:22
SEO (search engine optimization) is the process of optimizing a website for Google so that it appears higher in search results. This can be done through on-page optimizations like title tags, metatags, and anchor text, as well as off-page optimizations like link building and social media engagement.

SEM (search engine marketing) is a broader term that includes both SEO and paid search advertising. Paid search advertising involves bidding on keywords to have your ad appear at the top of search results. SEM also includes other forms of online advertising, such as display ads and social media ads.
Title: Re: What is the difference between SEO and SEM?
Post by: robertcoble on 06-19-2022, 05:16:24
SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two terms that are often used interchangeably, but they actually have quite different meanings.

SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. SEM, on the other hand, goes beyond just SEO. It encompasses all paid marketing efforts used to improve website visibility in search engine results pages (SERPs), whether that's through paid ads or not.

So, SEO is a subset of SEM – it's one part of your overall strategy for generating traffic from search engines. But it's an important part!
Title: Re: What is the difference between SEO and SEM?
Post by: codiant on 01-06-2023, 01:19:04
SEO stands for search engine optimization, which is a digital marketing strategy that focuses on your website's presence in search results on search engines like Google. When you understand how SEO works, you can use different tactics to increase your visibility (or how high you rank) in search results.

Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
Title: Re: What is the difference between SEO and SEM?
Post by: digitalaachrya on 02-26-2023, 23:48:55
In contrast to SEO, which only focuses on collecting traffic from organic searches, search engine marketing (SEM) is about getting traffic from organic and paid searches. PPC and SEO are two ways to market your business online.

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