What is the difference between SEO and SEM?

Started by pstpl1, 02-05-2013, 02:35:44

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rwatsonketi

hi
the difference between SEO & SEM is that Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" .
and SEM (search engine marketing) is the broader term that includes SEO as well. SEM is a marketing in search engine.
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davidfleming

SEO is used for search engine and optimization.It is free of cost method for online promotion of your website.On the other hand SEM includes paid techniques of marketing like PPC,CPC.
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jaysh4922

SEM stands for Search Engine Marketing. It is the techniques of getting traffic or visibility on search engine. It is a part of internet marketing.Pay per Click and Cost Per Click are part of Search engine marketing.

These are several tools for SEM

Google AdWords Keyword Tool
SEO Book Keyword Tool
Google Traffic Estimator
Microsoft Ad Intelligence


SEO based content writing is the best element on a live web page. Both, search engine crawlers and human beings love to read original and effective content filled with useful information. However; there has to be an efficient use of SEO content writing techniques as well. A smart and optimized piece of content contains the right balance of the keywords throughout.

Baby bear

SEO: stands for Search Engine Optimization - Optimizing search engines by optimizing Onpage and offpage aims to bring your website to the highest ranking on the region's natural results search engines like Google, yahoo , Bing. The goal of SEO is to bring the site to the top of search results according to some keyword (keywword) specific
SEM: SEM = SEO + ADWORDS + LBS + VSM. Such is the broader concept SEM and SEO included therein. In other words, SEO is a branch of SEM. SEM is the synthesis of a variety of methods aimed at helping marketing for your website ranked as you want in the search results on the internet.
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halley_pham

Can I understand two definitions like that? SEM = SEO + Google Adwords. SEM is a larger definition compared to SEO.
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MaryGreen

Quote from: pstpl1 on 02-05-2013, 02:35:44
SEO and SEM are two differnt part. Can you help me.

It is the points of marketing life!
SEM is marketing and technical work designed to increase a website's visibility on Google and other search engines. SEM can include. SEO (Search Engine Optimisation – more below)
SEO is work that makes a website 'search engine friendly' – with the goal of getting a good position in the search results when people search for words that relate to your website.

Kate Evans

I think it will be interesting for you to know that Wes Render in his article has managed to describe the difference between SEO and SEM! First of all he divided internet marketing into two categories SEO which means search engine optimization and SEM - search engine marketing. If you want to have a successful website, it is necessary for you to use as SEO and SEM! So what is a difference? SEO refers to the process of improving a website's visibility by actually modifying the website itself and SEM refers to the process of driving visitors to your website by using paid advertising on other websites. I fully agree with his opinion! If you want to read more on this topic you can follow this link and read his article http://ezinearticles.com/?The-Difference-Between-SEO-and-SEM&id=6646851!

linda1909

Search engine marketing or SEM, refers mainly to the text advertisements which appear at the top or on the right hand side of search engine results pages. These advertising links are purchased mainly from Google (Adwords) and Yahoo (Overture). They then in turn publish these ads on their secondary ad network as well.SEM (search engine marketing) is often used to describe acts associated with researching, submitting and positioning a Web site within search engines to achieve maximum exposure of your Web site. SEM includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.


CreativeDreamrz

#18
SEO- Search Engine Optimization   
         
SEO is the process of optimizing your web site for the purpose of getting free traffic from search engines. An optimized web site is more easily understood by Search engine crawlers, so there are more chances of ranking higher in SERPS.                                                                                   

SEM- Search Engine Marketing

So, SEM is the marketing process with a goal of getting more visibility in search engines either by getting more free traffic (SEO) or paid traffic (Paid search advertising).


toinoitieng

I think that: The difference between SEM and SEO is simply that Search Engine Optimization is part of Search engine marketing online or Search marketing as it is widely known. Both processes aim in increasing visibility in SERP. It involves other methods as well which can get you more search engine visitors like PPC advertising. SEO is about optimizing the website property to get better rankings in the search results while SEM goes beyond SEO.