4 local SEO myths and misconceptions that Will. Not. Die.

Started by richardmsmith, 08-10-2018, 04:17:06

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richardmsmithTopic starter

Myth 1: Suite numbers are a ranking factor
It is surprising how often the topic of suite numbers comes up; it's been rolling around for years.
People who rent an office or share a space with another business often wonder if having the suite number in their published address will give them a unique NAP (name, address, phone number) listing. They believe by adding the suite number it will somehow make their address stand out and be more visible.
Myth 2: Break any Google guideline and your ranking will be penalized
If you break the Google My Business guidelines, one of two things could happen. First, you could get a soft suspension, which means you will no longer have the ability to manage your local business via Google My Business. This is a big problem because you will no longer receive notifications about your listing, be able to use Google Posts or respond to reviews.
Myth 3: Your service area impacts where you rank
Google allows business owners to set the service area for their listing inside the Google My Business dashboard. This is a visual indicator of how far you are willing to travel to service customers.
Myth 4: Using a call tracking number will hurt rankings
Using a call tracking number will not hurt how your listing ranks if you move your "normal or regular" phone number to the additional phone line in Google My Business.