What About Relevancy in Trending

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Offline Rohit08Topic starter

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What About Relevancy in Trending
« on: 08-26-2015, 02:57:06 »
Hi Everyone, Recently everyone is moving towards Trending to improve the website's traffic, while using that concept how to manage the relevancy factor?


Offline keiron

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Re: What About Relevancy in Trending
« Reply #1 on: 09-03-2015, 23:18:30 »
Hi Everyone, Recently everyone is moving towards Trending to improve the website's traffic, while using that concept how to manage the relevancy factor?
Relevancy accounts in more sharability. That will definitely bring you traffic...

Offline TomClarke

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Re: What About Relevancy in Trending
« Reply #2 on: 08-19-2016, 02:29:22 »
Google Trends works as a simple version of Google's  analytics tools. Its primary function is to gather and compare the searches  that people make  all over the world. The data is then broken down into different categories. It can also be viewed through different  filters. The only information you need to use Google Trends are the keywords that you incorporate into your own marketing strategy.
To make the keyword research relevant, you need to search for both your ideal keywords and any keywords that are close to your keywords. To do this, you can track the keywords that are already used in your SEO marketing campaign. If you can't think of more than a few alternative keywords, you may want to try using services like Keyword Tool. This service will suggest several different terms that will near to your original keyword. Using more thana couple of search terms will help your research be more inclusive and therefore more valuable.
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Offline pablohunt2812

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Re: What About Relevancy in Trending
« Reply #3 on: 12-15-2016, 01:37:33 »
We all know it’s exceptionally difficult to build a great brand, one that consistently inspires, influences and compels; one that gets customers to not only buy more and spend more but to advocate more. But when it happens—and we see it every day, from Uber to Birchbox, from Keurig Green Mountain GMCR +% to a reinvigorated Ford—there is generally one constant. Successful brands push themselves to continuously be what we at Prophet have coined as relentlessly relevant.

Brands such as Under Armour UA -2.82%Samsung continue to position themselves with a commitment to meet customers on their own terms, push competitors out of consideration and redefine entire categories—all while being authentic. And they manage to do this in an era of persistent change and rising customer expectations. If CES taught us one thing last week in Vegas in its consistent beating of the “internet of things” drum, it’s that change, interconnectivity and consumer empowerment will continue to be critical.

Today’s forward-leaning marketers understand that relevance isn’t fixed to a moment in time. A relevant, well-positioned brand is one that is alive, restless and relentlessly moving forward. It continues to challenge itself and its company by pushing itself to earn and re-earn its position in the marketplace and thus, loyalty—through innovation in its offerings, experience, content, messaging and alignment with like-minded brands.

As a rule, relentlessly relevant brands make bold moves. Starbucks SBUX -0.93% recently introduced a $7 delivery cup of coffee and continues to revolutionize mobile payments and, oh by the way, made sure that 1 in 6 Americans received a Starbucks gift card over the holidays. T-Mobile unveiled its unexpected new “Data Stash” program as part of its overall Un-carrier Strategy that continues to reinvent what unexpected should be. Swarovski is adding its unique sparkle to the (mostly ugly) world of wearable tech. Amazon’s Transparent took home the best comedy and lead actor awards last night at the Golden Globes. Strong brands. Bold moves!

Achieving this kind of relentless relevance means that companies have to make sure they are obsessed with their customers and equally obsessed with uncovering breakthrough insights that matter. They need to excavate fresh ideas, be nimble enough to implement them and make sure they delight customers at every turn. This means accepting that in today’s fast-paced, hyper-connected, peer influenced world, business models are challenged daily.

It requires speaking with one voice, across all channels and all levels. “Omni-channel” is a marketing word. In the real world, consumers seamlessly move across channels without thinking twice about which path makes the most sense. The reality is that most brands are running to catch up to the consumer and as a result are offering up brands that are fragmented, giving customers completely different experiences depending on the channel. Relentlessly relevant brands span internal silos much like consumers span channels…seamlessly.

 

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