What are the difference between SEO and SEM ?

[jasminekour12]

Hello Friends,


  I would like to know that What are the difference between SEO and SEM ? tell me guys..

[pablohunt2812]

What is SEO?

SEO is the process of optimizing your web site for the purpose of getting free traffic from search engines. An optimized web site is more easily understood by Search engine crawlers, so there are more chances of ranking higher in SERPS.

On-Site and Off-site SEO

There are 2 main pillars of SEO, what is called on-site SEO and off-site SEO. On-Site SEO are rules you can apply on your web site or blog so that it’s more search engine friendly. For example you need to use proper titles, good descriptions, well formatted URLs, correct use of H1, H2 and images and many more. You can read my version of the 15 on-site seo tips for beginners to get a good idea of how you can optimize your web site for search engines.

Off-site SEO refers to the process of getting votes from other web sites for the purpose of increasing your web site’s trust in the eyes of search engines. For beginners this may be confusing but try to think about it like a ranking system where the web site who has the most votes ranks higher. Votes in our case are links coming from other web sites to your site. That is also the reason why off-site SEO is referring to as link building.

To avoid any misunderstandings it’s not only a matter of how many links you have pointing to your website but also from where these links are coming and a number of other factors I am not going to cover now.

Search Engine Marketing (SEM)
Search Engine Marketing is over and above SEO but it’s only a subset of your overall Internet Marketing Strategy. The diagram below shows the relationship between Internet Marketing, SEM and SEO. As you can see there are many more ways to increase your web site’s traffic besides SEM and SEO.

What is SEM?

So, SEM is the marketing process with a goal of getting more visibility in search engines either by getting more free traffic (SEO) or paid traffic (Paid search advertising).

Through paid search advertising you essentially buy advertising space in the search engine results. So instead of trying to rank higher and get free traffic you pay to appear in front of the searches.

The most well-known advertising agency for PSA is Google Adwords. Through Google adwords you can get your ads appear in the Google search results and you pay only for the clicks on your ads. This is also the reason why the whole process is called Pay-per-click or PPC. Bing and Yahoo have a similar system but it not so successful and widely known as Adwords.

[emma rabah]

SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. SEM is a form of Internet marketing that involved the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.

[RH-Calvin]

SEO is a type of search engine marketing that helps to rank your website higher in search engines and also generates traffic.

[Abhinavjain]

Though both may be important parts of the Search Engine universe, there still are large differences between SEO and SEM in terms of features and the way in which they get implemented. Many have said that SEO is a part or a division of SEM. SEO envelope factors such as meta tags, keywords and their density, titles and HTML coding where as SEM encompasses factors such as search engine submissions, directory submissions, paid inclusions and certain others.

[adityapradhan]

Search Engine Marketing (SEM) is a form of Internet marketing employed by webmasters to augment a website’s SERP with organic optimization and promotions. Often, SEM uses SEO to achieve

Search Engine Optimization (SEO) involves writing search-engine friendly (optimized) content to obtain a higher page rank. It thus allows companies to boost their online presence, and penetrate a greater market segment.

Read more at - yelkotech.com/blog/sem-vs-seo/

[rajdeep01]

Search engine marketing (SEM) refers to the short text advertisements which generally appear at the top or down the right hand side of search engine results. These are often labelled as "sponsored Links" or "sponsored results". These advertisements are generally purchased from GoogleTM (the Google AdwordsTM product), or Yahoo! Search Marketing.

Search engine optimization or SEO refers to improving a web sites' natural and organic ranking in the search engine results page. This more affordable method is often slow and new web sites may take up to a year to achieve decent rankings in Google.

[printshop1]

SEM (Search Engine Marketing) is a broad term consisting of both paid and free mediums and SEO (Search Engine Optimization) is a part of it. It is a free medium to bring traffic to your website without paying for the clicks.