What is difference between direct marketing and branding

Author Topic: What is difference between direct marketing and branding  (Read 2856 times)

Offline ZinavocoukTopic starter

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In a direct marketing campaign the advertiser is interested to target the audience who are most relevant to the business. The major metric to consider in this type is conversion rate, which explains about ROI. Most common campaign types are Search Network Only, Shopping Campaigns, Dynamic Search Ads etc.

In Branding campaign an advertiser needs exposure of his brand on major sites and applications. The most popular methods are Display Ads, Remarketing, Youtube Ads and custom ads target.


Offline lucygomez

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Re: What is difference between direct marketing and branding
« Reply #1 on: 10-08-2015, 00:36:10 »
Direct response advertising, or sales promotions, have a short-term orientation. direct marketing efforts support the brand and general advertising ultimately increases sales. Branding is an objective of long-term advertising whereby a company tries to establish a distinct and impacting message about its brand's benefits.

Offline Ajinkya Samark

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Re: What is difference between direct marketing and branding
« Reply #2 on: 01-27-2016, 05:48:35 »
Hi,
Brand marketing often has the goal of awareness, which aides in conversion, but doesn’t necessarily produce it. It can also have the goals of reputation management, customer service, community engagement, advocacy and more. Direct marketing has one goal.

The direct marketer looks at brand marketing and says, “We shouldn’t do that because it doesn’t convert as well". It creates an easier environment for him to convert something that aides his efforts then an organization becomes more efficient.
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Offline ramphal

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Re: What is difference between direct marketing and branding
« Reply #3 on: 02-06-2016, 00:00:36 »
Direct marketing is targeted while branding is not targeted, direct marketing is effective  for short time while branding impacts are for long time.
Marketing is related to sales while branding is more related to exposure.
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Offline TomClarke

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Re: What is difference between direct marketing and branding
« Reply #4 on: 04-22-2016, 00:53:34 »
Direct marketing is a selling technique that involves making direct contact with the intended customer through calls, emails, newspaper offers and maganizes. Direct marketing is being used increasingly by small and big companies to increasde their sales.
And branding is the expression of the essential truth or value of an organization, product or service. It is communication of characteristics, values, and attribures that clarify what this particular brand is and is what it is not. 
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Offline Kate Evans

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Re: What is difference between direct marketing and branding
« Reply #5 on: 04-23-2016, 04:35:20 »
Direct marketing is a form of advertising that reaches its value without using traditional formal channels of advertising, such as TV, newspapers and radio. With the help of direct marketing you can directly communicate with your customers about your product and services.
Branding is a set of activities that involves creating a distinct and memorable name or an image for a product or service that occupies a place in consumer's mind, by using advertising tools.

Offline MaryGreen

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Re: What is difference between direct marketing and branding
« Reply #6 on: 05-24-2016, 02:21:06 »
There are a lot of difference between such points!
They are:
1/ Branding is strategic. Marketing is tactical.
2/ Marketing unearths and activates buyers. Branding makes loyal customers, advocates, even evangelists, out of those who buy.
3/ Branding is as vital to the success of a business or nonprofit as having financial coherence, having a vision for the future, or having quality employees.
 

 

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