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What is the definition of bounce rate in SEO?

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What is the definition of bounce rate in SEO?

Anna Alford:
The definition of bounce rate in SEO is the percentage of visitors to a website who leave the site after viewing only one page. A high bounce rate indicates that the website is not providing what users are looking for, or that the content is not engaging. Improving your website's bounce rate can be a challenge, but it's important to understand the factors that contribute to it and how it affects your overall SEO strategy.

Bounce rate is the percentage of single-engagement visits to your site. That means, what Google Analytics is actually tracking is the number of visitors who come to your page and leave without viewing any other page on your website or engaging with your page in any meaningful way

 A website's bounce rate is calculated by dividing the number of single-page sessions by the number of total sessions on the site.

The percentage of visitors that leave a website without taking any action such as form filling, or clicking on the link. Sometimes the bounce rate may be used as a Google ranking factor. The lower the bounce rate and higher your website gets ranked on the Search Engine.

Some reasons why your website’s bounce rate increases:

* Poor Design and Slow page load time
* Irrelevant Content with lots of grammar and spelling mistakes.

* Inappropriate Title Tag or Meta Description

* Bad back-links

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