You're website design is always depends on what field of products and services are you offering. Consider your brand and audience, this may help you to choose the right color for your website. When planning the color, here's some tips:
- Background color should be single and have a contrast within the text. Example, white background with black text.
- Avoid patterns behind text.
- Limit your color choices.
- Don's use light text in a dark background.
- Consider some color coding.
And to make it more attractive, insert videos or photos that can easily catch the attention of the viewers because people nowadays are more on the visual representation of a specific thing.
Hope it helps!