What factors affect a search?
Personalization factors which affect rankings as a metric
The first factor would be the “Country”. People around the world search for topics they are interested in the given moment, but the results which are generated are relevant to the country they live in.
For example, let’s assume that you look for quite a broad phrase like, “petrol station”. The results shown for the query would be relevant, but only if you would be in the UK or any other country where “petrol station” is commonly used. In the USA probably the term “gas station” would be proper. Not mention in Canada where “fueling station”, or “filling station” is used too. It’s English.
The point is that if your site is relevant to some characteristic keywords in one country, in another it could be simply visible in the SERPs.
Search engines are a clever piece of software and as you probably could imagine, the localization factor is a little more precise than the example above. The generated results are not limited only to the country level.
Based on your physical location or the keyword that could highlight the local character of the information you are looking for, you’ll get city-specific results. For example, when you’re hanging around the city and you want to plan the evening with your fiancé and go somewhere nice, it will be more likely that you would be interested in the restaurants or bars nearby, rather than the best restaurant in the country, right? Thanks to localization, the search engines are able to deliver more relevant search results.
3. Personal Search History
Basing on what keywords you have typed, sites you visited, and content that you have both liked and shared, search engines take all this into consideration when generating search results for your query. Besides nation-wide results and local results, personal search history is another factor that is affecting the way rankings look.
The way the rankings are determined in terms of personal search history is slightly different. Let’s assume that you’re keen on sports cars. If you search, click and visit the sites on that topic, guess what – you’re giving Google or Bing a clear signal as to what types of information might be relevant to you.
4. Social Factors
The Social Media revolution is far behind us, as we’re used to using Facebook, Twitter or even Google’s relatively young child – Google Plus, on a daily basis. Social signals, as a ranking factor determining the construction of SERP displayed to you, are factors that are something new in comparison to backlinks in terms of highlighting a particular website’s popularity.
Your likes, tweets, +1’s and similar online activities of your friends are a new and enormously important factor. They highlight connections and create something like your “web of trust”. The idea is quite simple. When you’re asking for advice in the real world, the first person you ask is your closest friends or relatives.
Lets get back to the example of the evening with your fiancé. If your evening in the restaurant of your choice with your fiancé was a hit, there is a high chance that you will mostly like the place you’ve visited and with a clear conscience, you would definitely recommend it to your friends. Translating this to search engine’s language – if you’ll give this place a like or +1, it would make this particular restaurant’s website appear higher in the search engine rankings for you and your friends as well.
Google Analytics is the number one free web analytic tool that works great if you want to make a comprehensive website and analyze its traffic…with one little exception. The most important factor when determining the SEO analysis process is choosing the right keywords to rank for. You want to check for what keywords your site was found on and boom – welcome to the ‘not provided’ reality.