Ad exchange

From Seo Wiki - Search Engine Optimization and Programming Languages

Jump to: navigation, search

Ad exchanges are technology platforms for buying and selling online ad impressions, and represent a field beyond ad networks as defined by the Interactive Advertising Bureau (IAB),[1] and by advertising trade publications Advertising Age[2], iMediaConnection[3] and ClickZ[4].

The major ad exchanges are AdECN[5], which is owned and was purchased by Microsoft in August, 2007, Right Media[6], which is owned and was purchased by Yahoo! in April 2007, and DoubleClick Ad Exchange, which is owned by DoubleClick[7], a Google subsidiary purchased in May 2007.

Ad exchanges can be useful to both buyers (advertisers and agencies) and sellers (online publishers) because of the efficiencies they provide.

[edit] See also

[edit] References

  1. ↑ 1st Annual IAB Marketplace: Ad Networks & Xchanges, Event Recap, March 31, 2008
  2. ↑ Ad Exhanges See a Premium Level Future, AdvertisingAge, April 14, 2008
  3. ↑ Introducing the World of the Ad Exchange, iMediaConnection, April 15, 2008,
  4. ↑ Getting to Know the Ad Exchanges, ClickZ, September 18, 2008
  5. ↑ Microsoft purchased AdECN
  6. ↑ Yahoo purchased RightMedia
  7. ↑ acquired DoubleClick
Retrieved from "http://www.seomastering.com/wiki/Ad_exchange"
Personal tools

Served in 0.153 secs.