Andrew Fluegelman

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Andrew Fluegelman
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Occupation Publisher

Andrew Cardozo Fluegelman (November 27, 1943 - c. July 6, 1985) was a publisher, programmer and attorney[1] best known as the inventor of what is now known as the shareware business model for software marketing. He was also the leader of the 1970s New Games movement which advocated the development of noncompetitive games.


Early business career


Shortly after the introduction of the IBM PC Fluegelman developed PC-Talk, a very popular and successful communications software. He marketed it under a system he called "Freeware," which he characterized as "an experiment in economics more than altruism." Freeware was licensed under terms that encouraged users to make voluntary payments for the software, and allowed users to copy and redistribute the software freely as long as the license terms and text were not altered.

Magazine editor

Fluegelman edited PC World magazine from its introduction in 1982 until 1985, and Macworld magazine from its introduction in 1984 until 1985.


In 1985, Fluegelman, already suffering from colitis, was diagnosed with cancer. On the afternoon of July 6, 1985, he left his office in Tiburon, California. A week later, his abandoned car was found at the north end of the Golden Gate Bridge near San Francisco. A memorial service was held for Fluegelman by his family, and he is presumed dead, though his body has never been found. Kevin Strehlo, then an InfoWorld columnist, submitted a memorial column which mentioned that "friends say a suicide note was found inside" his car. InfoWorld rejected this column, but an online news service published it.[2]

List of books published by Fluegelman

A successful book publisher/packager, Andrew created "The Headlands Press," which produced the following books and negotiated publishing contracts for them with major publishers. Many of the books were designed by Howard Jacobsen and produced by his company, Community Type and Design. This list is arranged by year of book publication:

Edited by Andrew Fluegelman and Shoshana Tembeck. A Headlands Press Book, Dolphin/Doubleday. ISBN 0-385-12516-X

  • 1977 A Traveler's Guide to El Dorado & the Inca Empire

By Meisch, Lynn. A Headlands Press Book. Publisher: Penguin Books New York 1977. ISBN 0-14-046280-5

  • 1978 Familiar Subjects: Polaroid SX-70 Impressions

By Norman Locks. A Headlands Press Book. HARPER & ROW, PUBLISHERS, San Francisco. ISBN 0-06-250530-0

  • 1979 How to Make and Sell Your Own Record

By Diane Sward Rapaport. A Headlands Press Book. Putnam, Prentice-Hall. ISBN 0-8256-9932-0

  • 1980 How to watch a football game

by Frank Barrett; Lynn Barrett. Publisher: New York : Holt, Rinehart, and Winston, (1980). ISBN 0-03-056958-3

  • 1981 Worksteads: Living and Working in the Same Place

By Hewes, Jeremy Joan. The Headlands Press, Inc., San Francisco. Doubleday (January 1981). ISBN 0-385-15995-1

  • 1981 More New Games

By The New Games Foundation. Main Street Books New York: Dolphin Books/Doubleday & Company (1981). ISBN 0-385-17514-0

  • 1983 SUSHI

By Mia Detrick, Illustrated by Kathryn Kleinman A Headlands Press Book. Chronicle Books LLC (November 1, 1983) ISBN 0-87701-238-5

See also


  1. California State Bar membership records
  2. Kevin Strehlo (1985-07-30). "Andrew Fluegleman: In Memoriam". Retrieved 2006-05-29. [sic]. Note complicated provenance. The Textfiles website is said to be an archive of text postings from the days of text-based computer networking; this item is identified as being from NEWSBYTES (dated 7/30/85), an electronic publication available on The Source. NEWSBYTES says that it is the full text of an InfoWorld article that led to Strehlo's resignation from that publication "because the editors saw the last few paragraphs unfit for publication." Article says in part "Fluegelman had been missing for about a week when his car was found parked near the toll plaza on the Marin County side of the Golden Gate Bridge, the site of so many of his moments of inspiration. Friends say a suicide note was found inside. His family held a memorial service in New York the following Sunday. Yet, as this is being written, no body has been found. Police still list Fluegelman as a missing person."

External links

pl:Andrew Fluegelman

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