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Apture is a service that allows publishers and bloggers to link and incorporate multimedia into a dynamic layer above their pages.[1]

Apture is currently being used by several large organizations and publishers including The Washington Post, The San Francisco Chronicle, O'Reilly Radar, and the World Wide Fund for Nature as well as individual bloggers.[2]

Apture announced its first round of funding in March, 2009. It received $4.1 million in a round led by Clearstone Venture Partners as well as angel investors Paul Maritz (CEO of VMware) and Steve Taylor (former Executive VP of the Boston Globe).[3]


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