Bill Townsend

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Bill Townsend, (born December, 1964) is a serial entrepreneur who helped launch several leading Internet properties, most notably search engine Lycos, social networking pioneer, and GeoCities. He is a published author on entrepreneurship, most recently appearing in the Harvard Business Review, April 2007. He is chairman of The Amati Foundation and a board member of Powered Outcomes.



Townsend was born in Pennsylvania. Townsend's mother is Jacquelyn Mayer Townsend, Miss America 1963, and a professional motivational speaker and his father, John Townsend, is an attorney and former President of the Meadows Race Track. [1] (Additional source: Guideposts Magazine). He has one sister, Kelly, who is a former newscaster with NBC and Fox.

Professional career

Townsend has founded or co-founded or served on the executive management teams at several high profile Internet companies most notably Internet search engine Lycos, Inc. [2].

He is a board member of Powered Outcomes [3]and was cofounder of sports marketing firm Corvosi [4] which represents clients Rahal Letterman Racing, Michael Jordan Motorsports, Carey Hart and Suzuki.

He was formerly Executive Vice President, Office of the CEO at biometric authentication, transaction and loyalty firm, Pay By Touch [5] and a partner at strategic consulting and incubation firm Interminds [6]. He served as VP Business Development at Deja News (now Google and eBay), and assisted in the launch of GeoCities (now Yahoo!) and turnaround of NewsAlert, now Dow Jones MarketWatch. Source:[7].

Townsend is the codeveloper of Predictive Mental Programming, along with Dr. Beryl Huang, a training method to modify behavior, emotional content, and attitudes that was an offshoot from studies of successful business executives, sub-conscious learnings, motivational behaviors, and psychology-based case studies. Predictive Mental Programming is billed as an evolutionary process that takes the mystery out of self-actualization so anyone can develop the positive mental tendencies needed to succeed.

Townsend earned an MBA from Baylor University's Hankamer School of Business where he holds the John Schoen Enterpreneur-in-Residence chair. [8]


In 2000, Townsend founded The Amati Foundation, to help expand the stringed arts, specifically education in playing, making, and preserving the violin. [9] In 2006, he released a seminal study on consumer attitudes toward classical music events and how those attitudes affect attendance at orchestras in the United States and Europe. The study was featured in The Strad magazine. [10]

Townsend began studying violin making under the tutelage of Ziang Mei then continued learning techniques from William Hilton (a student of Vhakn Nigogosian), and Alberti Genduso (who has studied with the famed German master Horst Kloss and Karl Roy, director of the Bavarian State School of Violin Making in Mittenwald, Germany). In 2005 he introduced a wood treatment system to increase sonority and harmonics in instrument making. This system, Il Cremonese Violin Treatments, creates a base from which to apply varnish and protect wood. [11] [12] Additional source: Los Angeles Times Magazine, December 2004 print edition. His instruments are owned by Martie Maguire of Dixie Chicks, Brian Beken of South Austin Jug Band, and Edward Caner, violin clinician at the Rock and Roll Hall of Fame.


Townsend was the 1992 Republican candidate for United States Congress in Pennsylvania's 20th Congressional District, narrowly losing by 1 1/2% to 16-year Democrat incumbent Austin J. Murphy. [13] (Additional source: The Congressional Record and Republican National Committee)


He wrote the Internet industry's first "Children's Advertising Guidelines" in 1986, outlining methods for the delivery of online advertising to underage consumers and establishing advertising standards for firms marketing to minors. He was active in early Internet privacy initiatives. Served on the Internet Advertising Bureau and as Vice Chairman of Audit Bureau of Circulation's Internet Standards and Measurement Committee.[14]

External links

The Amati Foundation

Powered Outcomes

Corvosi, LLC

Townsend Violins

Interminds, LLC

Baylor Business Review Podcast: Entrepreneurship and Innovation (interview with Townsend)

Baylor Business Review Podcast: Four Things to Look for in a New Business Venture (interview with Townsend)

High-Tech Entrepreneur Shares Lessons (video of speech at Baylor University's Hankamer School of Business)

External links

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