Blog marketing

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Blog marketing is the term used to describe internet marketing via web blogs. These blogs differ from corporate websites because they feature daily or weekly posts, often around a single topic. Typically, corporations use blogs to create a dialog with customers and explain features of their products and services.

Many organizations use blogs with their user community. This allows them to share and preview product features, functions, and benefits before the products are released. Blogs are an excellent way to gather feedback and to make sure products meet the needs of users. Blogs have become the next generation marketing tool to corporate websites which merely post collateral and do not provide any interactive feedback. Blogs are also supplementary to a User Group. User Groups happen annually for example while blogs provide users constant daily and weekly feedback.

Blogs are Basic websites which are updated Regularly. They act as a Private news interface for any Company / Website. With regular updates being handled by the company executive team, product marketing, and product strategy teams. The need for fresh content on the web makes the Blogs a preferred destination for Resources. Blogs have been focused as a primary platform for Marketing since the early 2006.


Blogging Tools

Blog Marketing has evolved since the start of Blogger. There has been various Blog Software options on the Web today which are free, the most popular among them being Wordpress and Blogger. Blogs are also available in Content Management Systems like Joomla (an open source CMS).

Blog Marketing versus Traditional Collateral Marketing

Blog Marketing

  • Interactive
  • Collaborative
  • Community
  • Online User Group


es:Categoría:Marketing via blog
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