Blog rally

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A blog rally is the simultaneous presentation of identical or similar material on numerous blogs, for the purpose of engaging large numbers of readers and/or persuading them to adopt a certain position or take a certain action. The simultaneous nature of a blog rally can create the result of joining the efforts of otherwise independent bloggers for an agreed-upon purpose.

The first recorded definition and use of a blog rally occurring from November 26 through November 30, 2008, in support of a viral movement called 'Engage with Grace: The One Slide Project' was organized to encourage families to discuss end-of-life care issues while gathered together for the Thanksgiving holiday weekend [1]. As reported by one of the project organizers, over 95 bloggers participated in this event [2].

Another blog rally occurred in April 2009, when a group of bloggers in the Boston area banded together in support of the Boston Globe, which was threatened with closure by its owner, the New York Times Company. Over two dozen bloggers simultaneously published a post asking readers to submit suggestions on ways the Globe could improve its financial position. Later that month, another blog rally emerged in support of an imprisoned Iranian writer, Roxana Saberi.

The latest blog rally occurred on June 22, 2009, when thought leaders across healthcare collaborated to launch www.HealthDataRights.org and unveiled a shared statement to ensure patients’ rights to access and share their own health information. A blog rally supported the introduction of the Declaration of Health Data Rights.

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