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BootBe, Inc.
Type Private
Founded 2007
Headquarters Centennial, Colorado, USA
Key people Pier Ludovico Bancale, Founder & CEO
Industry Marketing, R&D

“BootB” is an online marketplace that allows anyone anywhere on the planet with access to the Internet to pitch their ideas in response to companies’ specific creative needs"[1]. The concept, based on a crowdsourcing model, is also known as a “Pitching Engine”.

BootB enables agencies, freelancers or budding designers to pitch for creative briefs posted by businesses from all over the world. The business (or brand builder) then chooses the winning creative idea from all the pitch’s submitted .[2]. Briefs have included designing logos, designing websites, developing product concepts, and developing marketing solutions.

BootB was founded and launched in November 2007 by Pier Ludovico Bancale[3] with the idea of providing brands with more creative solutions through the use of crowdsourcing. BootB stands for “Brands out of the Box” [4] .

See also


  1. Ann Summers looks for web inspiration, 30 November 2007.
  2. BootB Crowdsources Creative For Disney, Lego and Unicef Online Media Daily, 29 May 2008.
  3. Online and out of the box (in Association with Advertising Age), 27 November 2007.
  4. BootB Leads Global Revolution in Advertising Industry Thomson Reuters, 30 November 2007.

External links

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