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Type Subsidiary
Founded 1999
Headquarters Santa Monica, California, USA
Industry Business Search Engine
Parent Dex One Corporation
Website is a business search engine and web directory and pay per click advertising network. It includes, a business-to-business community publishing platform where experts share advice on common business topics in the form of how-to guides.


History, Inc. was founded in 1999 by Jake Winebaum, previously chairman of the Walt Disney Internet Group; and Sky Dayton, founder of Earthlink, Boingo Wireless, and Helio, among others.[1] Around that time, the domain name was purchased from Marc Ostrofsky by Winebaum's eCompanies Ventures for a then record $7.5 million.[2]. This represented a tidy profit over the $150,000 price tag of the domain in 1997, also a record in its own time.[3] In addition to investment by eCompanies, early funding in the amount of $61 million was provided in 2000 by Pearson PLC, Reed Business Information, McGraw Hill, and others.[4] In its initial form, aimed to be the Internet's leading search engine for small business and corporate information.[5]

As with much of the nascent and well-hyped Internet industry, struggled through the Dot-com bubble years.[6] The company retooled beginning in 2002 after massive layoffs and a new focus on developing a pay for performance ad network model.[7] In April 2003, the company achieved profitability, and on November 8, 2004, having survived the collapse of the dot-com bubble, the company secured an additional $10 million in venture capital funding from Benchmark Capital.

On October 9, 2006, launched, a site with business how-to guides contributed by the small business community.[8]

Then on July 26, 2007, after beating out Dow Jones & Company, the New York Times Company, IAC/InterActiveCorp, and News Corp, print and interactive marketing company (R.H. Donnelley Corporation announced plans to acquire in a deal valued at $345 million.[9] The deal closed on August 23, 2007.[10][11]

In June 2009, R.H. Donnelley filed for bankruptcy.[12] The company emerged from Chapter 11 as Dex One Corporation on February 1, 2010. [13]

Business model compiles search results from a combination of sources and applies a proprietary categorization scheme to organize the information gathered. Results to user queries may include suggested categories, sponsored links from the directory, and relevant web sites as provided in partnership with Google.[14]

The search results page also includes relevant content from the web site when available.

The pay for performance Advertising Network distributes paid advertiser listings across a number of business-focused web sites. Some key partners within the ad network have at times included (non-exhaustive list)[15]:

External links


  1. Rose, Frank (2006-03). "Sky Dayton Gets Mobile". Wired. Retrieved 2008-07-10. 
  2. "One Word Domain Name Sales Reach Record Levels". 2008-06-11. Retrieved 2008-07-10. 
  3. Wingfield, Nick (1997-06-04). "Domain name fetches record price". Retrieved 2008-07-10. 
  4. " Secures New Round of Financing; Growth Potential of Business Search Drives $10 Million Investment from Benchmark Capital". bNet (Business Wire). 2004-11-08. Retrieved 2008-07-10. 
  5. Loftus, Peter (2004-12-08). "SOMETHING VENTURED: Renewed VC Interest In A Pricey Name". (Dow Jones Newswires). Retrieved 2008-07-10. 
  6. "Dot-Com Layoffs and Shutdowns". The Wall Street Journal Online. 2001-11-28. Retrieved 2008-07-11. 
  7. "'s winding road". 2008-05-02. Retrieved 2008-07-10. 
  8. " launches to help small businesses tackle their most important business tasks". 2006-10-09. Retrieved 2008-07-10. 
  9. "R.H. Donnelley to Acquire Inc.". Retrieved 2007-10-17. 
  10. ", Inc.". BusinessWeek. Retrieved 2008-07-10. 
  11. Ali, Rafat (2007-07-26). " Sold To RH Donnelley; Beating DJ, NYT and News Corp; Price $345 Million". Retrieved 2008-07-10. 
  12. " Owner Files for Bankruptcy". Domain Name Wire. June 2nd, 2009. Retrieved 2009-06-18. 
  14. BusinessCom-About-Us " - About Us"]., Inc.. 2006. BusinessCom-About-Us]. 
  15. " Network Partners page". Retrieved 2008-07-11. 
  16. "The Wall Street Journal Online partners with B-to-B search leader". 2007-02-13. Retrieved 2008-07-11.
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