Click analytics

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Click analytics is a special type of web analytics that gives special attention to clicks (Point-and-click). According to Google Analytics, "a 'Click' refers to a single instance of a user following a hyperlink from one page in a site to another"[1]. This definition is mostly accurate when talking about click analytics.

Commonly, click analytics focuses on on-site analytics. An editor of a web site uses click analytics to determine the performance of his or her particular site, with regards to where the users of the site are clicking.

Also, click analytics may happen real-time or "unreal"-time, depending on the type of information sought. Typically, frontpage editors on high-traffic news media sites will want to monitor their pages in real-time, to optimize the content. Editors, designers or other types of stakeholders may analyze clicks on a wider time frame to aid them assess performance of writers, design elements or advertisements etc.

Data about clicks may be gathered in at least two ways. Ideally, a click is "logged" when it occurs, and this method requires some functionality that picks up relevant information when the event occurs. Alternatively, one may institute the assumption that a page view is a result of a click, and therefore log a simulated click that lead to that page view.

References

  1. http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=32981
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