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ColaLife is a non-profit campaign aiming to leverage the distribution muscle of a multi-national corporate institution to save the lives of children in developing countries.
In 1988, Simon Berry was working as a development worker in remote north east of Zambia, conscious that while he could buy a bottle of Coke anywhere, 1 in every 5 children under the age of five die in these areas through simple causes such as dehydration through diarrhea. Twenty years later, through the power of social media technologies such as Facebook, Flickr and Twitter, Berry launched ColaLife, a simple campaign asking Coca Cola to use a small part of its incredible distribution capacity to get medicines, such as rehydration salts, to dying children.
Since the launch of the campaign and through the power of a Facebook group, Berry was invited by Salvatore Gabola, Coca-Cola’s Global Head of Stakeholder Relations, to a meeting to discuss the idea further at Coca-Cola’s European HQ in Brussels. The campaign’s Facebook group has reached over 6,800 members since its inception on 18 May 2008. The campaign was nominated for the New Statesman New Media Award in June and showcased at London’s 2gether08 festival on 3 July. The campaign was featured on BBC Radio 4 iPM programme in May and July 2008, and on the BBC World Service on 13 July 2008.
The latest progress report is available on the ColaLife Blog - see 'External Links' below.
All the commentary found is tagged as 'colalifepr' on delicious.
- Can Coca-Cola Save Children's Lives asks Simon Berry. By Kate Andrews. Inhabitat, 2008.
- Facebook, Coca-Cola and Medical Aid in Africa By Hesseltje S. van Goor, Worldchanging, 2008.
- Can Coke Save Lives? By Christine Lepisto. TreeHugger. 2008.
- ColaLife: la red social que nacio en Facebook y sensibilizo a Coca-Cola By Matías Infante. El Mercurio, 2008.
- The ColaLife Campaign Collectivelens.com, 2008.
- Medical Aid Via Coke & Facebook by Dan Gould. PSFK.com, 2008.
- Could Coke be a live saver in the Third World? By Chris Arnold. BrandRepublic.com, 2008.
- 'Maverick 101 By E.B. Boyd, Common Ground Magazine, 2008.