Data pimping

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Data pimping is a pejorative term used to describe the act of an Internet service provider (ISP) profiting from the sale of its users' personal clickstream data.[1] The practice of data pimping first appeared through British Telecom's secret, allegedly illegal trials of the controversial Webwise system developed by Phorm, a former spyware company.[2][3][4] The phenomenon of data pimping is being researched and utilized by several ISPs, both in the United Kingdom and the United States.[5]


Also Known As

intra-ISP spyware

See also

Behavioral targeting

ISPs employing data pimping

Currently Partnered with Phorm

Previously Partnered with Phorm

For a detailed list of UK ISPs with regards to their application of intra ISP spyware technologies, see [1]

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