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File:EPICFU Logo.png
Genre Variety
Format Variety
Created by Steve Woolf
Zadi Diaz
Directed by Steve Woolf
Presented by Zadi Diaz
Starring Correspondents
Country of origin File:Flag of the United States.svg United States
Language(s) English
No. of episodes 150+
Executive producer(s) Steve Woolf
Zadi Diaz
Location(s) Los Angeles
Running time 5-10 minutes
Original channel epicfu.com
Original run June 1, 2006 – Present
External links
Official website

EPIC FU (formerly known as JETSET[1][2]) is an award-winning[3][4][5][6] web series created by new media producers[7][8] Steve Woolf and Zadi Diaz. The show premiered on June 1, 2006 with Zadi Diaz as the host.

Airing weekly on the EPIC FU web site and various online distribution channels, the show draws its content from current news stories centered around emerging art, music, technology and web culture.



Compared to Rolling Stone and MTV by Ad Age[9] and described as a hyperfast-paced pop culture newscast by Wired,[10] each episode of EPIC FU runs an average of 5–10 minutes and is generally divided into four main sections: news, music, interviews, and community.


File:Zadi behindthescenes epicfu.jpg
Exec-Producer/Host Zadi Diaz behind the scenes during an episode of EPIC FU.

Every episode of EPIC FU begins with host Zadi Diaz at her desk introducing the week's top stories. The news section often includes stories highlighting how technology and the web is affecting our culture in art, music, style and politics. News stories are also submitted by audience members.


The show typically includes a music video intermission called "Music Video Spotlight" also known as "Sh!t We Like," which highlights an independent or unsigned band or musician.


Interviews appear in the second half of the show and are generally conducted on-location. Guests include web personalities, technologists, artists, musicians, political figures, inventors, authors, television personalities, and off-beat types.


File:Zadi chuckd.jpg
Zadi Diaz with Chuck D of Public Enemy af1ter an interview at Comic-Con.

The EPIC FU community contributes regularly to the content of each episode in the form of news links, correspondent pieces, and response videos to "Campfire" discussions. The central hub for the show's community is called MIX, currently involving over 3,000 of the show's fans, and is located on the EPIC FU website. There, fans upload photos, videos, music, submit ideas, and begin discussions on forum threads. EPIC FU also uses social networking sites like Twitter and Facebook to connect with fans. The show regularly initiates collaborative projects to involve its community. Some of these have been a collaborative film, flash game battles, Alternate Reality Games (ARGs), and participation in an eco-challenge called Seven Days Without Plastic.[11] Participating members are incorporated into the show.


File:Epicfu newmediaexpo.jpg
EPIC FU Producers Zadi Diaz and Steve Woolf giving keynote at New Media Expo 2008.

EPIC FU first premiered as JETSET (also referred to as Jet Set Show) on June 1, 2006 and was geared towards a young audience. Amanda Congdon and Andrew Baron were initially tied to the first few episodes of the production[12], but the partnership dissolved with the Rocketboom split in July 2006.

In April 2007, JETSET was the first established web show to sign with web video studio Next New Networks (NNN)[13]. NNN took the role of selling sponsorship and handling cross-promotion for the show. In its tenure with NNN, the show grew from 30,000-40,000 views per episode to 3 million views a month[14].

In October 2007, Smashface Productions decided to change the name of the show from JETSET to EPIC FU, citing a need to protect their intellectual property with a more unique name[15].

After a year with NNN, EPIC FU was contemplating a move to television[16], but then signed with West Coast digital studio Revision3 in June 2008[17]. This was notable because at the time EPIC FU was the highest profile web show to switch from one new media studio to another[18]. The partnership ended shortly after in December 2008, when Revision3 laid off nine employees, cancelled three original shows and eliminated two of its distribution deals, citing that the shows didn't fit with their long-term plans[19].

Currently, EPIC FU is independently run and distributed through Blip.tv[20].


File:Stevewoolf epicfu.jpg
Exec-Producer/Director Steve Woolf behind the scenes during an episode of EPIC FU.

Episodes of EPIC FU are produced by Smashface Productions and filmed in Los Angeles, California. Production is led by Zadi Diaz and Steve Woolf.

While both Zadi Diaz and Steve Woolf act as Executive Producers, Steve Woolf generally leads all writing, directing, and web efforts, while Zadi Diaz leads direction in concept development, editing and social media.

The show has had various producers involved throughout its time on-air, including Brian Lerner and Rick Rey. Annie Tsai and Sarah Atwood have also helped in production efforts and occasionally acted as correspondents. Daniel Merlot and Mike Ambs have been credited as editors.


Zadi Diaz and Steve Woolf accepting their 2009 Streamy award.

Below are past and present segments that have appeared on EPIC FU.

Title Synopsis
Artist of the Week A weekly profile highlighting an emerging independent artist. Generally artists featured in this segment are experimental in nature and are using the web to connect with their patrons.
Flash Game Challenge A regular segment where viewers are asked to participate in an online game battle. Scores are posted on MIX, the EPIC FU community site, and the player with the highest score is called out in the next show and given "prime real estate" in the form of an image and link to their user page on the sidebar of the community site.
Music Spotlight/ Sh!t We Like A weekly showcase of new music videos from independent bands and musicians.
FU of the Week A weekly segment where someone who is challenging the status quo (giving the mainstream way of doing things the FU) is interviewed or showcased.
Campfire A bi-weekly discussion with members of the EPIC FU community where member Q&A's are discussed and included in the show via video.
FUcabulary A character segment where Steve Woolf dresses up as a coach and schools the viewer on new internet slang words.
Sarah's Rave Review A character segment where Sarah Atwood gives movie and web video series reviews as she goes in and out of rave parties.
Rick Factor A satire of tech news delivered by Rick Rey as a right-wing news commentator.
Blog of the Week A segment where a favorite blog is picked and discussed.

Notable Interviews

A partial list of some of the people that have been interviewed on EPIC FU



  1. Tilsner, Jamison (2007-11-01). "Epic Who?". Tilzy.TV. http://www.tilzy.tv/epic-who.htm. 
  2. Beale, Scott (2007-07-30). "JETSET Re-Launches As Epic-Fu, Covering New Pop Culture". Laughing Squid. http://laughingsquid.com/jetset-re-launches-as-epic-fu-covering-new-pop-culture/. 
  3. West, Jackson (2007-05-01). "Video Stars at Webby Awards". NewTeeVee. http://newteevee.com/2007/05/01/video-stars-at-webby-awards. 
  4. Hustvedt, Marc (2007-04-10). "First-Ever Webby Film and Video Awards Unveil Nominees For "Oscars of the Internet"". Webby Awards. http://www.webbyawards.com/press/press-release.php?id=126. 
  5. Chandra, Gita (2009-03-13). "Streamy Awards: Official Nominees Announced!". Tubefilter. http://news.tubefilter.tv/2009/03/13/streamy-awards-official-nominees-announced/. 
  6. Albrecht, Chris (2009-05-05). "The Onion, Next New Networks, Prop 8 Win Webbys". NewTeeVee. http://newteevee.com/2009/05/05/the-onion-next-new-networks-prop-8-win-webbys/. 
  7. Lange, Patricia G. (2007). ""The Vulnerable Video Blogger: Promoting Social Change through Intimacy"". S&F Online/Barnard. http://www.barnard.edu/sfonline/blogs/lange_02.htm. 
  8. Street, Tim (2009-02-11). "Online Video Leaders: Zadi Diaz and Steve Woolf of EPIC FU". 1TimStreet: Marketing with Video. http://1timstreet.com/blog/online-video-leaders-zadi-diaz-and-steve-woolf-of-epic-fu/. 
  9. Whitney, Daisy (2008-07-30). "Rolling Stone, MTV, Epic Fu?". Ad Age. http://adage.com/webvideoreport/article?article_id=129990. 
  10. Wortham, Jenna (2008-06-06). "Revision3 Adds Epic Fu to Arsenal of Geek Web TV". Wired. http://blog.wired.com/underwire/2008/06/revision3-adds.html. 
  11. Nathan (2008-08-14). "EPIC FU's 7 Days Without Without Plastic". GreenThinkers. http://www.greenthinkers.org/blog/2008/08/bpafree_epic_fu_lives_without.html. 
  12. Terdiman, Daniel (2006-07-12). "Behind Rocketboom's breakup fireworks". Cnet. http://news.cnet.com/Behind-Rocketbooms-breakup-fireworks/2008-1025_3-6093051.html. 
  13. Gannes, Liz (2007-04-01). "JETSET Signs with Next New Networks". NewTeeVee. http://newteevee.com/2007/04/01/jetset-signs-with-next-new-networks/. 
  14. Thomas, Michael (2007-12-31). "We did it!!! 100 million views in one year!!!". NextNewNetworks. http://blog.nextnewnetworks.com/2007/12/31/we-did-it-100-million-views-in-one-year/. 
  15. Woolf, Steve (2007-10-30). "From JETSET into EPIC-FU: Why We Did It". Smashface Productions. http://blog.smashface.com/2007/10/from_jetset_into_epicfu_why_we.html. 
  16. Gannes, Liz (2008-04-01). "EPIC-FU to TV?". NewTeeVee. http://newteevee.com/2008/04/01/ntv-rerun-epic-fu-to-tv/. 
  17. West, Jackson (2008-06-04). "Revision3 picks up Epic Fu after departure from NextNewNetworks". Valleywag. http://valleywag.gawker.com/5013285/revision3-picks-up-epic-fu-after-departure-from-next-new-networks. 
  18. Whitney, Daisy (2008-06-04). "Revision3 Lands 'Epic Fu'". TV Week. http://www.tvweek.com/news/2008/06/revision3_lands_epic_fu.php. 
  19. Gannes, Liz (2008-10-27). "Revision3 Makes Layoffs, as Does Smashface". NewTeeVee.com. http://newteevee.com/2008/10/27/revision3-makes-layoffs/. 
  20. Learmonth, Michael (2009-07-28). "Blip.tv Brings Programs to YouTube, Ads to 'Channel Awesome'". AdAge.com. http://adage.com/digital/article?article_id=138164. 
  21. Lewin, James (2006-11-05). "Ze Frank Comes Out On Top At PodTech Vloggies". Podcasting News. http://www.podcastingnews.com/2006/11/06/ze-franks-package-comes-out-on-top-at-podtech-vloggies/. 
  22. "Webby Award Winners for 2007". http://www.webbyawards.com/webbys/current.php?media_id=97&season=11. 
  23. "Webby Award Nominees for 2008". http://www.webbyawards.com/webbys/current.php?media_id=97&season=12. 
  24. "Streamy Awards Nominees for 2009". http://www.streamys.org/nominees.shtml. 
  25. Hustvedt, Marc (2009-03-29). "The Streamy Awards: A Night Full of Winners". http://news.tubefilter.tv/2009/03/29/the-streamy-awards-a-night-full-of-winners/. 
  26. "Webby Award Nominees for 2009". http://www.webbyawards.com/webbys/current.php?media_id=97&season=13. 
  27. "Webby Award Winners for 2009". http://www.webbyawards.com/webbys/current_film.php#Best%20Reality/Variety%20Host. 

Further reading

External links

Personal tools

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