Fail Blog

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FAIL Blog logo

Fail Blog (typeset as FAIL Blog) is a comedic blog website originally created by Leechio in January 2008.[1][2][3] The blog steadily grew in popularity, and in April 2008 was sold to Pet Holdings Inc., owner of I Can Has Cheezburger?.[4] The site prominently features pictures and videos of someone (or something) failing at something they are supposed to do, or displaying blatant stupidity or incompetence, captioned with the words "fail" or "epic fail". The site has grown rapidly, with the style of the images used on the site growing to become a popular internet meme, and many other smaller sites have spurred after the meme's popularization.[3][4][5][6]

Fail Blog won two Webby Awards in 2009, for People's Voice in Humor and Weird.[7]

Fail Blog's first book, Fail Nation: A Visual Romp Through the World of Epic Fails (ISBN 9780061833991), was released on October 6, 2009.[8]


In July 2009, Fail Blog received an email from Guinness World Records requesting that a Fail Blog entry, regarding the Guinness record webpage for "Most Individuals Killed in A Terrorist Attack" having a "Break this record" link, have the screenshot of the webpage removed on account of it containing the trademarked Guinness World Records logo. Fail Blog promptly complied with the removal of the image, replacing it by an edited version with all notable references to Guinness record webpage blurred out, and posted an entry on the incident (in an obvious manner of ridicule).[9][10][11]

Fail Blog has had some issues with the video hosting site YouTube;[12] it then began hosting its videos with Viddler.[13] Its YouTube channel has since been restored, and users can also view videos there, though Fail Blog does not usually link to the YouTube videos anymore within the blog itself.[14] In early October 2009, Fail Blog added links to each of their video posts to versions of the same video hosted in different video hosting sites, including YouTube and MySpace Video.


  1. "The Fail Blog: the best new website around". thelondonpaper. Jan. 30, 2008. Retrieved Sept. 9, 2009. 
  2. "NSFW: The Fail blog". The Kansas City Star. Apr. 30, 2008. Retrieved Sept. 9, 2009. ("This blog has been making people feel better about themselves since January by posting photos of other people's failures.")
  3. 3.0 3.1 "How Fail Went From Verb to Interjection". The New York Times. Aug. 7, 2009. Retrieved Sept. 9, 2009. 
  4. 4.0 4.1 "I Can Has Internet Millions: The company behind lolcats and Failblog tries to turn memes into money". Slate. Mar. 20, 2009. Retrieved Sept. 9, 2009. 
  5. "Building a Media Empire Around I Can Has Cheezburger". TIME. Aug. 24, 2009.,9171,1916286,00.html. Retrieved Sept. 9, 2009. 
  6. "Accidents, mishaps and strange situations website a hit". The Daily Telegraph. Jan. 13, 2009. Retrieved Sept. 9, 2009. ("A website that brings together photos and videos of weird and wacky 'failures' has become a viral internet success.")
  7. "Fail Blog wins 2009 Webby Award". Jun. 9, 2009. Retrieved Sept. 9, 2009. 
  8. Pre-order Your Copy of FAIL Nation,, Jul. 21, 2009, Retrieved Sept. 9, 2009
  9. OMG YOU FAIL SO HARD,, Jul. 13, 2009, Retrieved Sept. 9, 2009
  10. "The 404 381: Where we gotta stay positive". CNET News. July 14, 2009. Retrieved Sept. 9, 2009. 
  11. "Guinness World Records Reaches New Levels Of Fail". TechCrunch. July 13, 2009. Retrieved Sept. 9, 2009. 
  12. "Fail Blog Fail: Youtube Suspends Account Of Popular Funny Video Channel". U.S. News & World Report. Apr. 1, 2009. Retrieved Sept. 9, 2009. 
  13. Mask Demonstration Fail,, June 30, 2009, Retrieved Sept. 10, 2009 ("We’re currently having issues with Youtube, so we’ve uploaded our videos onto Viddler instead for now while the issue with Youtube is being resolved.")
  14. Wrestling Move Fail,, Sept. 9, 2009, Retrieved Sept. 10, 2009 (Viddler still being used for embeds as of Sept. 9, 2009)

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