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Type Private
Founded 2004
Headquarters Auckland, New Zealand
Key people Daniel Robertson, Founder and CEO,
num_employees = 55(2010)
Industry Retail
Sell Yours
Cash Rewards
homepage =
Revenue unknown
Net income unknown

Fishpond Ltd. is a New Zealand e-commerce company based in Auckland, New Zealand. It was one of the first major companies to sell books over the Internet in New Zealand.

Founded by Daniel Robertson in 2004 is a full-scale online bookstore with over 1.2 million Books. It also sells DVDs, music CDs, games and gaming software as well as Toys has established a separate website in Australia.


History and business model

Fishpond was founded in January 2004.



The company is headquartered in Auckland, New Zealand with staff located across Auckland, Christchurch, Melbourne and Perth.

Software development centers

The company employs software developers in Auckland and Christchurch.

Product lines

The current product range consists of: Books, CDs, DVDs, Games, and Toys

The company launched 'Sell Yours,' in 2005. The system allowed public users to sell their own products through Fishpond's high traffic site.

'Cash Rewards' is Fishpond's loyalty program, whereby users are given account credits for: writing product reviews and als using the 'Sell Yours' program. These account credits can be applied to future purchases.

See also


Further reading

External links

Personal tools

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