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|Headquarters||Auckland, New Zealand|
|Key people||Daniel Robertson, Founder and CEO,|
num_employees = 55(2010)
homepage = www.fishpond.co.nz
Fishpond.com.au has established a separate website in Australia.
History and business model
Fishpond was founded in January 2004.
Software development centers
The company launched 'Sell Yours,' in 2005. The system allowed public users to sell their own products through Fishpond's high traffic site.
'Cash Rewards' is Fishpond's loyalty program, whereby users are given account credits for: writing product reviews and als using the 'Sell Yours' program. These account credits can be applied to future purchases.
- Fishpond website, About US section (2007).
- Fishpond website, Help Desk (2007)
- Whitcoulls vs. Fishpond, First Rate (2007)
- Bizrate Customer Feedback (2007)