Fishpond.co.nz
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| File:Fishpond.png | |
| Type | Private |
|---|---|
| Founded | 2004 |
| Headquarters | Auckland, New Zealand |
| Key people | Daniel Robertson, Founder and CEO, num_employees = 55(2010) |
| Industry | Retail |
| Products | Fishpond.co.nz Sell Yours Cash Rewards homepage = www.fishpond.co.nz |
| Revenue | unknown |
| Net income | unknown |
Fishpond Ltd. is a New Zealand e-commerce company based in Auckland, New Zealand. It was one of the first major companies to sell books over the Internet in New Zealand.
Founded by Daniel Robertson in 2004 Fishpond.co.nz is a full-scale online bookstore with over 1.2 million Books. It also sells DVDs, music CDs, games and gaming software as well as Toys
Fishpond.com.au has established a separate website in Australia.
Contents |
History and business model
Fishpond was founded in January 2004.
Locations
Headquarters
The company is headquartered in Auckland, New Zealand with staff located across Auckland, Christchurch, Melbourne and Perth.
Software development centers
The company employs software developers in Auckland and Christchurch.
Product lines
The current product range consists of: Books, CDs, DVDs, Games, and Toys
The company launched 'Sell Yours,' in 2005. The system allowed public users to sell their own products through Fishpond's high traffic site.
'Cash Rewards' is Fishpond's loyalty program, whereby users are given account credits for: writing product reviews and als using the 'Sell Yours' program. These account credits can be applied to future purchases.
See also
References
Further reading
- Fishpond website, About US section (2007).
- Fishpond website, Help Desk (2007)
- Whitcoulls vs. Fishpond, First Rate (2007)
- Bizrate Customer Feedback (2007)