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Friendster is a social networking website.[1][2] Its headquarters are in Sydney, Australia.[3] The service allows users to contact other members, maintain those contacts, and share online content and media with those contacts.[4] The website is also used for dating and discovering new events, bands, and hobbies. Users may share videos, photos, messages and comments with other members via their profile and their network.[4]

Friendster has over 115 million registered users and over 61 million unique visitors a month globally. The website receives approximately 19 billion page views per month, and is in the top 200 global websites based on web traffic.[5]

Over 90% of Friendster's traffic comes from Asia. In Asia, Friendster has more monthly unique visitors than any other social network.[6][7][8][9] The top 10 countries accessing Friendster, according to Alexa, as of May 7, 2009 are the Philippines, Indonesia, Malaysia, South Korea, the United States, Singapore, China, Japan, Saudi Arabia and India.[5]



Friendster was founded by computer programmers Jonathan Abrams and Cris Emmanuel in 2002 in Mountain View, California before the creation, launch and adoption of MySpace, Facebook, LinkedIn and others.[10]

Friendster was founded to create a safer, more effective environment for meeting new people by browsing user profiles and connecting to friends, friends of friends and so on, allowing members to expand their network of friends more rapidly than in real life, face-to-face scenarios.[2] went live in March 2003 and was quickly adopted by three million users within the first few months.[2] Publications including Time, Esquire, Vanity Fair, Entertainment Weekly, US Weekly and Spin wrote about Friendster's success and the founder appeared on magazine covers and late-night talk shows.[2]

Today, Friendster has a membership base of more than 115 million registered users and continues to grow, especially in Asia.[8][9][10]

In August 2008, Friendster hired ex-Google executive Richard Kimber as the CEO.[11][12][13] Kimber is focusing on Friendster's expansion in Asia.[14]

On December 9, 2009, it was announced that Friendster has been acquired by MOL, a Malaysian company.[15]

Financial history

The company was originally funded in 2003 with a $12 million investment by Kleiner Perkins Caufield & Byers, Benchmark Capital, and private investors.[2][16]

In 2003, Friendster management received a $30 million buyout offer from Google, which they declined.[2]

Friendster received another $3 million in funding in February 2006 led by Kleiner Perkins Caufield & Byers and Benchmark Capital.[17] In August 2006, Friendster also received $10 million in funding in a round led by DAG Ventures[17], and Friendster announced in August 2008 that it had raised an additional $20 million in funding in a round led by IDG Ventures.[1][18] Today, Friendster is backed by Kleiner Perkins Caufield & Byers, Benchmark Capital, DAG Ventures, IDG Ventures and individual investors.

Items and services

In October 2009, Friendster announced a global partnership with MOL AccessPortal Berhad (MOL), a leading payments provider leveraging a network of over 500,000 physical and virtual payment channels worldwide, to power the Friendster Wallet and a payments platform enabling micro-spending for over 115 million users on Friendster. The Friendster Wallet will support a variety of payment methods including pre-paid cards, mobile payments, online payments and credit card payments.

In 2007 Friendster added Fan Profiles, the Friendster Developer Program (open platform) and starting launching in 9 additional languages. In 2008, Friendster continued to launch the site in new languages and also launched Friendster Mobile which includes SMS text alerts.[7][13][19][20]

Fan Profiles: Fan Profiles encompass over 40 different types of "entities"[21] – including artists, celebrities, models, musicians and organizations. Such entities can create a "Fan Profile" which helps them promote themselves and build a fan base on Friendster. Fan Profiles are also accessible to non-Friendster members via search engines like Google, Yahoo!, and MSN. [22] Friendster users can become fans of their favorite entities and keep up to date on all their latest news. There are over 40 million total fan connections to Fan Profiles on Friendster.[4][22]

Friendster Mobile and Friendster Text Alerts: Friendster mobile ( is free for users from any web-enabled mobile device and is available globally. Friendster mobile is available in several languages in addition to English (Indonesian, Malay, Korean, Simplified Chinese and Traditional Chinese). Friendster users in Singapore, Malaysia, Indonesia and the Philippines can subscribe to and receive SMS text alerts on their mobile devices for network activity and friend related updates. This service is expected to roll out in more countries soon.[19]

Languages: Languages include Filipino, Thai, Malay, Vietnamese, Indonesian, Chinese (both Traditional and Simplified), Japanese, Korean, and Spanish.[4] Until September 2007, Friendster was only available in English. 10 new languages were added in as many months from 2007 up to January 2009, with Filipino being the newest language to be included.[23] Users can also enter content on Friendster in any language.

Friendster launched all language support on a single domain - Friendster is the first global online social network to support Asian languages and others on a single domain – – so that users from around the world can talk to each other.[24]

Over 70% of the world's Internet users can now use Friendster.[25]

Friendster Developer Program: Friendster has been an open site since August 2006 when it first began allowing widgets and content to be embedded in user profile pages.[26] Roughly 39 percent of Friendster's users have widgets on their profile.[26]

Friendster gives software developers access to APIs that utilize content and data within the Friendster network to build and deploy customizable applications on and off Friendster. Friendster's Developer Program is an open, non-proprietary platform with an open revenue model.[26][27]

Friendster was the first to support both the OpenSocial and the Facebook Platform.[27]

Friendster Relaunch: On 10 December 2009 Friendster relaunched its new website with new interface in conjunction with its new financial acquisition by Malaysian Company - MOL Global Pte. Ltd. ( Affiliation with Malaysia Berjaya Group )

Patents: Friendster holds some fundamental online social networking patents:[28][29]


  1. 1.0 1.1 Eric Eldon, August 4, 2008. "Friendster raises $20 million, nabs a Googler to be CEO" VentureBeat. Retrieved December 4, 2008.
  2. 2.0 2.1 2.2 2.3 2.4 2.5 Gary Rivlin, October 15, 2006. "Wallflower at the Web Party." New York Times. Retrieved December 4, 2008.
  3. CNN, Can MySpace make a comeback?
  4. 4.0 4.1 4.2 4.3 Friendster at a Glance document
  5. 5.0 5.1 Alexa Top 100
  6. ComScore Press Release, June 30, 2008. "India and China Propel Internet Audience Growth in Asia-Pacific Region, According to comScore", Press Release. Retrieved October 27, 2008.
  7. 7.0 7.1 Ling Woo Liu, January 29, 2008. "Friendster Moves to Asia", TIME. Retrieved October 27, 2008.
  8. 8.0 8.1 Press Release, October 21, 2008. "Friendster is the #1 Social Network for Adults and Youth in Malaysia", Press Release. Retrieved October 27, 2008.
  9. 9.0 9.1 Press Release, October 21, 2008. "Friendster is the #1 Social Network for Adults and Youth in Singapore", Press Release. Retrieved October 27, 2008.
  10. 10.0 10.1 Betsy Schiffman, May 9, 2008. "In Praise of Friendster", Wired. Retrieved October 27, 2008.
  11. Press Release, August 18, 2008. "Friendster Deploys OpenSocial Support for Benefit of 75 Million Users, Developers and Industry", Press Release. Retrieved October 27, 2008.
  12. Press Release, August 5, 2008. "Friendster Announces New CEO And $20 Million in Funding", Press Release. Retrieved October 27, 2008.
  13. 13.0 13.1 Heather Havenstein, October 28, 2008. "Friendster Opens Platform to Developers", PC World. Retrieved October 27, 2008.
  14. Jessica Vascellaro, August 5, 2008. "New Friendster CEO Has Asia Focus", The Wall Street Journal. Retrieved October 27, 2008.
  15. Rao, Leena (2009-12-09). "Malaysian Payments Company MOL Global Snaps Up Friendster". TechCrunch. Retrieved 16 December 2009. 
  16. Nikhil Hutheesing, March 22, 2004. "Corporate Inter-Face-Time." Forbes. Retrieved December 4, 2008.
  17. 17.0 17.1 Dawn Kawamoto, August 21, 2006. "Friendster scoops up $10 million in funding." CNET News. Retrieved December 4, 2006.
  18. Caroline McCarthy, August 5, 2008. "Friendster gets $20 million, ex-Googler as CEO." CNET News. Retrieved December 4, 2008.
  19. 19.0 19.1 Press Release, June 26, 2008. "Friendster Announces Mobile Text Alerts", Press Release. Retrieved October 27, 2008.
  20. Julie Sloane, September 24, 2007. "Friendster Debuts Chinese Site," Epicenter from Wired. Retrieved October 27, 2008.
  21. Friendster Fan Profiles Page
  22. 22.0 22.1 Caroline McCarthy, September 27, 2007. "Friendster, in a bid for popularity, introduces 'Fan Profiles'." CNET News. Retrieved December 4, 2008.
  23. Press Release, January 27, 2009. "Friendster Now Available in Filipino." News Blaze. Retrieved on February 4, 2009.
  24. Press Release, May 15, 2008. "Friendster, Largest Social Network in Asia, Now in Vietnamese." Press Release. Retrieved December 4, 2008.
  25. Press Release, June 18, 2008. "Friendster Now Available In Malay." Press Release. Retrieved December 4, 2008.
  26. 26.0 26.1 26.2 Catherine Holahan, May 22, 2007. "Sharing the Widget Wealth." BusinessWeek. Retrieved December 4, 2008.
  27. 27.0 27.1 Lawrence Coburn, November 3, 2008. "Widget Summit: Hi5 vs. Friendster." Sexy Widget. Retrieved December 4, 2008.
  28. Caroline McCarthy, December 9, 2008. "Friendster awarded 'compatibility scoring' patent." CNET. Retrieved December 9, 2008.
  29. Eric Eldon, December 9, 2008. "Friendster nabs fourth social networking patent, dozen more pending." VentureBeat. Retrieved on December 9, 2008.

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