Googleshare

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Googleshare is a measure of mindshare based on the results of Google search engine queries.[1] It is a percentage measuring how closely one thing belongs to another according to page counts returned by Google (similar measures using other search engines are possible). The idea was proposed by Steven Berlin Johnson in a 2002 weblog post, and the term was coined by Gene Smith.

Example

For example you can query Google for "Beatles" and "Paul", versus "Beatles" and "Ringo", and see who has a higher Googleshare for "Beatles". All one needs to do is calculate the percentage of the page count with the extra keyword, compared to the page count without the extra keyword.

The calculation in this example runs as follows.

Query

Hits

Beatles

4,990,000

Beatles + Ringo

790,000

"Ringo"'s Googleshare of "Beatles" is therefore (790000 / 4990000) * 100 = 15.83%; over 15% of webpages mentioning "Beatles" also mention "Ringo". Compared to other randomly selected names, this is high -- we can therefore assume "Ringo" and "Beatles" are somehow connected.

References

External links

  • Centuryshare: Displays the Googleshare for a given keyword throughout the century (by querying for keyword + 1900, keyword + 1901, and so on).
  • Steven Berlin Johnson's blog post proposing the idea
  • Gene Smith's post coining the term "Googleshare"
  • Gayduel.com, a web site which uses Googleshare to rank how "gay" names and keywords are on the Internet (e.g. ranks celebrities higher if they have been the subject of gay rumors)
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