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Gouranga is a term popularized by the Hare Krishna movement in the 1970s. It is derived from Sanskrit gaurāṅga (Devanagari गौराङ्ग) "having a white or yellowish body", a bahuvrihi compund from gaura "white, yellowish, reddish" and aṅga "limb, member; the body".
Within Gaudiya Vaishnava tradition it is taken to refer to Chaitanya Mahaprabhu's golden skin complexion. Caitanya Mahaprabhu was born in Mayapur, West Bengal, in 1486. His activities and teachings are described in detail in the book "Teachings of Lord Caitanya" and the multi-volume Chaitanya Charitamrita.
- prasantātma lambakanṭhas / gaurāṅgas ca sura-vṛtaḥ
- "the supreme Self, long-necked / and golden-limbed, surrounded by sages"
Hare Krishna movement
Within ISKCON, A. C. Bhaktivedanta Swami Prabhupada propagated that whoever hears, reads, or speaks the name gaurāṅga is blessed with fortune and happiness due to Chaitanya Mahaprabhu's extraordinary saintly nature.
Stickers bearing the word Gouranga or stating "Call out Gouranga and be happy!" began appearing on bridges over motorways and railways in Scotland, the North of England and Wales from the mid-nineties onwards. Stickers and fridge magnets with the phrase have also been handed out by Hare Krishna monks at music festivals throughout the UK, such as Glastonbury and Download. The song "Twydale's Lament" from the album Achtung Bono by Half Man Half Biscuit references this occurrence, with the lyrics "Gouranga Gouranga, yes I'll be happy, when you've been arrested for defacing the bridge."
- ↑ see commentary by Bhagvant Swami Prabhupada on Bhagavata Purana 11.5.32: Gauranga is a-krishna "not black" = gaura or hari "bright/golden", a "chromatic complement", as it were, that is also encountered in the hare krishna mantra
- ↑ "O infallible and most famous person, whose name, when chanted, spreads all good fortune!" from BhaP 8.17.8. "It should be noted in this connection that the holy names of Lord Krishna and Gaurasundara are both identical with the Supreme Personality of Godhead. Therefore one should not consider one name to be more potent than the other." A. C. Bhaktivedanta Swami Prabhupada from Chaitanya Charitamrita purport, Adi-Lila, Chapter 8, Text 31. ISBN 0-947259-06-6.