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In the context of transmedia storytelling, hypersociability is the encouraged involvement of media consumers in a story through ordinary social interaction.[1] A story may be shared through discourse within a fan group. Hypersociability lessens the need for a publisher to offer fixed media. Instead, storytellers hope that fans will build on the story themselves either over the Internet or through direct conversation. The principle of hypersociability is most widely used in Japanese pop culture, examples of which include Yu-Gi-Oh! and Pokémon, which used multiplayer games separate from the original media.[1][2] The Wachowski Brothers deliberately incorporated elements of hypersociability for The Animatrix by seeking the help of Japanese animators.[1]

Hypersociability can also occasionally refer to a symptom of Williams syndrome characterized by an unusual willingness to converse with others.[3]


  1. 1.0 1.1 1.2 Henry Jenkins, Convergence Culture: Where Old and New Media Collide (New York: New York University Press, 2006).
  2. Mizuko Ito, "Technologies of the Childhood Imagination: Yugioh, Media and Everyday Cultural Production," in Joe Karaganis and Natalie Jeremijenko (eds.), Network/Netplay: Structures of Participation in Digital Culture (Durham, N.C.: Duke University Press, 2005).
  3. Jones et al., "Hypersociability in Williams Syndrome," Journal of Cognitive Neuroscience, volume 12, pages 30-46, (MIT Press, 2000).

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