I Can Has Cheezburger?

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I Can Has Cheezburger?
File:Ichc logo.png
URL http://www.icanhascheezburger.com
Type of site Blog
Owner Ben Huh, Pet Holdings Inc.[1]
Created by Eric Nakagawa and Kari Unebasami
Launched January 2007
Revenue Advertisements

I Can Has Cheezburger? (ICHC for short) is the name of a weblog featuring lolcats, which are comical pictures of cats with captions, and other animal images. It was created in 2007 by Eric Nakagawa (Cheezburger), a blogger from Hawaii and his partner, Kari Unebasami (Tofuburger). The website is one of the most popular internet sites displaying lolcats (the term is derived from the common internet abbreviation "LOL", meaning "Laughing out loud", combined with the word "cat", since the images are intended to be humorous and generally feature cats)[2] receiving as many as 1,500,000 hits per day.[3] [4] ICHC was instrumental in bringing animal-based image macros and lolspeak into mainstream usage.[5]

According to TIME Magazine, the website was acquired by a group of investors in September 2007 for US $2 million. [6][7]

ICHC was created on January 11, 2007, when Nakagawa posted an image from Something Awful of a smiling grey cat, known as Happycat, with a caption of the cat asking, "I can has cheezburger?" in a style popularized by 4chan. It is from this image that the site derives its name. After posting similar images, Nakagawa then converted the site to a blog.[4]



ICHC's content is submitted by the site's readers, and hosts "the LOL Builder", a lolcat builder that allows users to create their own lolcats. The number of submissions has risen dramatically with the growth of the site. In July 2007, ICHC received as many as 500 submissions per day.[8] By January 2008, the average was 8000.[5] Only about a dozen or so submissions per day are posted to the website,[2] while updates are timed to coincide with when readers are most likely to be visiting the site - morning, lunch time and evenings.[4] As of early 2008, ICHC gets about 2 million page views per day.[9]

The site attempts to maintain a community feel, encouraging interactivity with readers via a voting system where users can rate an image from one to five "cheezburgers", and through themes as one image will attract responses to form a continuous narrative. According to Nakagawa, "It's like you're creating a story supplied by people in the community, and then the people in the community supply the next part of the story."[4] ICHC also hosts a wiki known as "The Lolspeak Wiki" designed to be a collection of important lolspeak phrases.

Popular trends on the ICHC website for captioning have included: 'ceiling cat', 'basement cat', the 'itteh bitteh kitteh committeh', invisible [something], the Lolrus and his 'bukkit', fail (now moved to a separate blog), 'nom' (as in eating), references to cheeseburgers, "happy caturday", 'doin something right/wrong', 'monorail kitteh', 'oh hai', 'I gave/brought you [something] but I eated it', and 'kthxbai' ("OK, thanks, goodbye")

Image creation services

LOL Builder

The LOL Builder is the captioning program used to make most of the captions for the ICHC, I Has a Hotdog, Fail Blog, ROFL Razzi and Pundit Kitchen sites. Using the LOL Builder requires uploading a picture to caption, or choosing one of the already uploaded images provided (with the exception of Fail Blog). Then, the picture must be captioned with one of the three builders.

With the Basic Builder, the image is captioned by placing a certain size, font, and color of text on the top, middle, or bottom of the photo. Different styles, effects, and opacity values can also be applied. With the Advanced Builder, the same text formatting is used, but the text can be placed in more specific areas of the image by using a text box. Both the title and the subtitle can use a specific font, style, and color. Once the caption is finished, it is either saved on a URL or added to the user's account, if they have one. Other users can then view the "LOL" by using the URL, or the LOL can be saved to a user account, where other users can view the LOL from the creator's page. Also, if the LOL has been saved to an account, it has a possibility of making it to one of the site's front pages

Poster builder

A service is available on the site for creating an image mimicking a motivational poster, or de-motivational depending on the content added to the image. Pictures created with this builder consist of a title and a subtitle beneath the image, with a surrounding black border.

Breaking News Builder

Creating images mimicking a breaking news report is also possible using the Breaking News Builder. It consists of a title, which is "Breaking News" by default, and the headline, at the bottom of the image.

Graph Builder

For the site GraphJam, users can use the Graph Builder to make bar/line graphs, venn diagrams and pie charts. For pie charts, you can adjust the size of each 'slice' and change colors and their names on the legend.

Look Alike Builder

This is used for the site Totally Looks Like. Here, the user can choose two pictures of people (i.e. Celebrities) or art/items (i.e. album art, poster) that seem to resemble each other. Then others can vote if they have a strong resemblance or not.


The computer typing font Impact is used in almost every picture on all the I Can Has Cheezburger websites, and has even gone as far as to be attempted to be replicated in an oil painting representation of the original "Happy cat" (the original lolcat to say "I Can Has Cheezburger?") on the ICHC website. This use of the font stems from it being the default font on the site's Lolcat Builder, but many people creating lolcats in other software have used the same font to make it more traditional to the content of I Can Has Cheezburger. Other standard fonts are available for use as well on the builder.

Spin-off sites and projects

A network of related sister sites has developed alongside ICHC. Ten of these are linked to each other via a navigation bar at the top of each site; apart from "I Can Has Cheezburger", these are:

  • "I Has a Hotdog", which follows the same themes as ICHC but predominantly features dogs
  • "Failbook" Uses fails[clarification needed] from social networking sites, mostly Facebook.
  • "Roflrazzi", making fun of celebrities in general and showing pictures of funny things in show business.
  • "Totally Looks Like", which matches celebrities and famous people with humorous animals, other people, cartoons, and others.
  • "Pundit Kitchen", which pokes fun at news, politics, and politicians.
  • "Up Next in Sports", highlighting images of various sports, many of which are taken out of context or feature innuendo unintended by the photographer and athletes.
  • "Graph Jam" featuring humorous office graphs such as line graphs, Venn diagrams, bar graphs and pie charts.
  • "Once Upon a Win", featuring nostalgic success of products, people, TV shows and movies. The post subject is supplemented by informational text and videos showing its use, parodies, advertisements, etc. Content is often quoted from Wikipedia and videos from YouTube demonstrating the uses of the product/style in question. Every Friday a "Friday Fail" will feature a failed attempt at a hit product.
  • "FAIL Blog", containing pictures and videos of blatant stupidity or incompetence with captions involving the terms "Fail" and "Epic Fail" prominently. "Win" has also been used a few times on the site, sometimes in instances where the word "fail" is incorporated with said stupidity. "Owned" and "Pwned" have been used periodically, but the site itself no longer advertises its support of these images, as they are no longer featured prominently.
  • "Engrish Funny", supplying pictures of humorous foreign translation errors.
  • "There I Fixed It", showing pictures of kludges.

Apart from these sites, other sites exist from the makers of "I Can Has Cheezburger", which can be found at http://cheezburger.com/sites.

In addition to sites, ICHC has recently spawned a book publishing deal with Penguin/Gotham to produce I Can Has Cheezburger?: A LOLcat Colleckshun available for sale at the book's official website and released widely on October 7, 2008. A browser toolbar was created shortly after. A second ICHC book, How To Take Over Teh Wurld: A LOLcat Guide 2 Winning, was published in 2009. Amazon [1]. Also, FAIL Blog released their first book, Fail Nation: A Visual Romp Through the World of Epic Fails on October 6, 2009. The book is available for purchase on Amazon [2].

The site was also the inspiration for LOLCODE, a computer programming language.

See also


External links

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