Internet presence management
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Internet presence management is the process of controlling the Web presence, or Internet-based channels of an organization or company, with the goal of increasing that entity's operational efficiency.
The Internet presence, or Web presence, for an organization or company encompasses, but is not limited to:
- Internet forums
- Search engine listings
- Social networks (e.g., MySpace, Facebook, YouTube and Twitter)
- Web directories
- Word of mouth marketing (WOMM).
Internet presence management typically encompasses advanced Internet marketing, where an advertiser communicates the entity's brand in a synergistic fashion via all areas of online marketing. Other management methods include sales force management systems, enterprise resource planning, Web analytics, and business analytics to streamline a business operationally to do more with less.
Internet presence management is useful for organizations or companies that are attempting to embrace the online medium as means of connecting with their target audiences, as well as reduce customer acquisition and customer service costs.