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Some people take issue with the use of such pages to present online advertising before allowing users to see the content they were trying to access.. Less controversial uses of interstitial pages include introducing another page or site before directing the user to proceed; or alerting the user that the next page requires a login, or has some other requirement which the user should know about before proceeding. Sparingly and prudently used, interstitial pages can avoid confusion and aid usability.
Meaning of interstitial
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In this context, interstitial is used in the sense of “in between”. The interstitial web page sits between a referenced page and the page which references it—hence it is in between two pages. This is distinct from a page which simply links directly to another, in that the interstitial page serves only to provide extra information to a user during the act of navigating from one page to the next.
- Pop-up ad
- Adobe Flash, a technology similarly in its application for online advertising.
- AdBlock, a tool to prevent the display of online advertisements.
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