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Type Subsidiary
Founded 2006
Founder(s) David Crystal,Ian Saunders
Headquarters London, United Kingdom
Number of locations 19
Area served Worldwide
Key people Sacha Carton, David Crystal,Ian Saunders
Industry Online Advertising
Parent ad pepper media International N.V

iSense. is an online semantic advertising company based in London, with research and development facilities in Copenhagen & Holyhead. The company has offices in New York, Munich, Paris, Stockholm, Madrid, Milan, Hamburg, Düsseldorf, Amsterdam

iSense applies the principles of semantics to online advertising with solutions for publisher sites, including user-generated content, social networks, blogs and online forums. The company is headed by Sacha Carton and its research and development director is linguist,David Crystal. The company maintains a research center that focuses on semantic technology, web classification and the development of new capabilities in the fields of advertiser brand protection, page sentiment analysis and content monetization.

iSense was founded in March 2006, following the acquisition of Crystal Reference Systems Limited. The Crystal founders remain working in the iSense business. The company is a wholly owned subsidiary of German online advertising network, ad pepper media international N.V. [1] [2]

In February 2008, iSense won the Internet Advertising Bureau 'Digital Innovator of the Year' award[3]

In December 2008, iSense won E-consultancy’s ‘Innovation in Online Advertising’ award[4]

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